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Published 13 Jan 2026

Contracts Finder notice

BTA2176 - Search engine optimization Marketing for VB and VW Web

Authority: British Tourist Authority t/a VisitBritain/VisitEngland

Call-off from a dynamic purchasing system
CPV: Information technology services (72222300)
Published contract value£667,925VAT basis not stated
Contract ends 23 Nov 2026
Contract starts 24 Nov 2025

What is being bought

Published requirement description

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland's visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Published procurement details

Procedure
Call-off from a dynamic purchasing system
Buyer reference
CF-0022900D4L000000DloEUAS
Category
Services
Tender status
Complete
Award status
Active
Suitable for SMEs
Yes
Suitable for voluntary, community and social enterprises
No
Tender deadline
Procurement method
Selective
Item 1: Delivery locations as published
B2 4AJ; British Oversea Territories; Channel Islands; Europe; Isle of Man; Rest of the World; United Kingdom

Key dates

Published dates
  1. Contract starts
    24 Nov 2025
  2. Award decision
    26 Nov 2025
  3. Notice published
    13 Jan 2026
  4. Contract ends
    23 Nov 2026

Contracting authority & participating public bodies

  • British Tourist Authority t/a VisitBritain/VisitEnglandContracting authority 4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ, GBContact name, email

Suppliers named on the notice

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Source record

Source
Contracts Finder
Notice language
en
Release reference
ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624-2026-01-13T16:58:05Z
Published
13 Jan 2026
Latest update
13 Jan 2026
Procedure reference
ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624
Contract reference
ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624-1