TenderlineUK
Procurement Intelligence
Search
Contracts FinderAwarded contract
Published 6 Dec 2024

Contracts Finder notice

Provision of Optimisation Agreement (AB Testing)

Official notice

Authority: Department for International Trade

Single tender action (below threshold)
CPV: Software package and information systems (48000000)
Published contract value£38,990Exc. VAT
Contract ends 29 Nov 2026
Awarded to Wingify Software Private Limited
Contract starts 29 Nov 2024

What is being bought

Published requirement description

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services.

DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns.

The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.

Published procurement details

Procedure
Single tender action (below threshold)
Buyer reference
tender_455368/1433051
Category
Services
Tender status
Complete
Award status
Active
Suitable for SMEs
Yes
Suitable for voluntary, community and social enterprises
Yes
Tender deadline
Procurement method
Direct
Item 1: Delivery locations as published
SW1A 2DY; London, United Kingdom

Key dates

Published dates
  1. Award decision
    29 Nov 2024
  2. Contract starts
    29 Nov 2024
  3. Notice published
    6 Dec 2024
  4. Contract ends
    29 Nov 2026

Contracting authority & participating public bodies

  • Department for International TradeContracting authority Old Admiralty Building, Whitehall, London, SW1A 2DY, EnglandContact name, email

Suppliers named on the notice

  • Wingify Software Private LimitedSupplier 1104, KLJ Tower North, Netaji Subhash Place, Pitampura, Delhi, India
    Voluntary, community or social enterprise
    Yes
    Business size
    SME

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

Source record

Source
Contracts Finder
Notice language
en
Release reference
ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f-2024-12-06T12:39:17Z
Published
6 Dec 2024
Latest update
6 Dec 2024
Procedure reference
ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f
Contract reference
ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f-1