2023-650 Consumer Mix Modelling

Official notice

Authority: AHDB

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£198,333published contract · exc. VAT

Awarded 6 Nov 2023no call for competition

Awarded to Kantar UK Limited

What is being bought

Published requirement description

Single tender action to cover work which was not included in the Retail Consumer Data contract. Very niche market.

CPV: Market research services

The lotProcurement structure

single lot · no lot value published

Lot #1This is a single tender action to award to Kantar who are covering our Retail Consumer…

This is a single tender action to award to Kantar who are covering our Retail Consumer Data contract. The Consumer Mix Modelling was not included in the original contract but due to timings, a VEAT notice will be issued to cover this additional works. There is no time for a full tender process, but the business requires this data for January 2024. Only 2 suppliers could deliver the main tender requirements, both were approached, one submitted.

Delivery: UK · UK

79310000 Market research services

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 8 Nov 2023, 15:12 GMT
Last source update: 8 Nov 2023, 15:12 GMT
FTS notice number: 2023/S 000-033088
Classification (CPV): Market research services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-0416db Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: AHDB went out to tender for Retail Consumer Data in 2022 with the contract starting in 2023. Due to the nature of our business, additional work has been requested for Consumer Mix Modelling, there were only 2 suppliers who submitted last time, both were approached for the Consumer Mix, only one responded within the timeframe requested. A contract modification cannot be completed due to being over 50% of the initial contract value, and therefore an STA was the approach chosen, this VEAT notice is to advise the market of our actions. There is extreme urgency for this data and therefore a full tender opportunity could not be fitted in with the timescales provided. As mentioned, the market was tested and there were only 2 providers who could provide.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £198,3331 contract exc. VAT

Contracts signed 1latest 6 Nov 2023

Awarded to	Value	Date	Status
Kantar UK Limited	£198,333 †	—	Awarded

Contracts

Contract 033088-2023-1 · Kantar UK Limited
Signed
6 Nov 2023
Value
£198,333
Status
active

Contracting authority & participating public bodies

AHDB (Defra Network eTendering Portal)

Contracting authorityBody governed by public lawAgriculture and Horticulture Middlemarch Business Park, Coventry, UK, CV3 4SUContact name, email

Dispute resolution & review bodies

Defra Network eTendering PortalMediation body London

Bidders & participating suppliers

1 commercial party on the notice

Kantar UK Limited trading as Kantar WorldpanelAwarded supplier Westgate, London, UK, W5 1UA

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.