Official UK procurement notice
Allen Carr - Stop Smoking Services
Authority: Norfolk County Council (Local council)
What is being bought
Published requirement descriptionStop Smoking Services for Norfolk. Contract to provide support to people to quit smoking.
The service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps.
While the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes.
Guided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.
CPV: Health services
The lotProcurement structure
single lot · no lot value publishedLot #1This is an award notice under the Health Care Services ( Provider Selection Regime)…Awarded
This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Contract is for 3 years. Start date 1 May 2026.
Smoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence‑based, accessible, and diversified stop‑smoking interventions, including non‑pharmacological options for individuals who may not wish to use or do not respond to medication‑based treatments.
To ensure best practice and alignment with national guidance, the service specification requires a NICE‑endorsed behavioural (CBT‑type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy‑dominated pathways. Additional information: This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 28 Apr 2026, 12:29 BST
- Last source update
- 28 Apr 2026, 12:29 BST
- FTS notice number
2026/S 000-038517- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-068ca0Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
This is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.
Publisher note: The decision to award was made by the Director of Procurement and Sustainability and the Assistant Director of Public Health Commissioning. Both are employees of Norfolk County Council. No conflict of interest was declared for this procurement exercise.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Allen Carr's Easyway (international) LtdAllen Carr Easyway | £659,400 † | — | Awarded |
Contracts
Allen Carr Easyway · Allen Carr's Easyway (international) Ltd
- Signed
- 27 Apr 2026
- Value
- £659,400
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids | — | — | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Allen Carr's Easyway (ACE)Awarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.