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Published 25 Mar 2022, 15:06 GMT

Official UK procurement notice

Appointment of Strategic Creative Agency - HS2 Engineering Communication

Official notice

Authority: FIRST TRENITALIA WEST COAST RAIL LIMITED (Public body)

ServicesNegotiated procedure with prior call for competition
Sectors: Business Services & Consultancy (79) Delivery: UK
Budget not disclosedValue not published
Submissions closed 24 Apr 2022

What is being bought

Published requirement description

Hi-level Scope of tender

  1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy.
  2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance.
  3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style).
  4. Ongoing creative work to support the wider media plan (delivered through our media agency).
  5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk
  6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Renewal
Delivery: UK
Extensions: This contract will be awarded as a two-year contract from 1st Sep 2022 to 31st August 2024, with the option to extend up to a two-year period taking the contract to 31st August 2026.Variant bids: not allowed

Procedure terms & legal framework

From the official record
Procedure method
Negotiated procedure with prior call for competition
Legal basis
CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
25 Mar 2022, 15:06 GMT
Last source update
30 Aug 2022, 13:44 BST
FTS notice number
2022/S 000-024161
Classification (CPV)
Advertising and marketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-032687 Find a Tender

How it was run

Official notice
Run through: portal not identified
Language: EN
Submission deadline
24 Apr 2022, 16:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Participation fee
document
Detailed submission instructions & authority contactsFrom official release

redirect.transaxions.com/events/9e3I3 ↗

Timeline

24 Apr 2022 → 30 Aug 2022 · 2 dates
  1. Submission deadline
    24 Apr 2022, 16:00 BST
  2. Notice published
    30 Aug 2022, 13:44 BST

Notice history

2 releases on Find a Tender
Published amendments (1)

Dear Tenderer, We are writing to update you on this tender process (OJEU Notice Reference No. 2022/S 000-008173). Unfortunately, AWC has taken the decision not to award a contract as a result of this procurement, has accordingly cancelled the procurement process. We appreciate that the above decision will come as a disappointment and we would like to thank you for the time and effort you put into …

Contracting authority & participating public bodies

FIRST TRENITALIA WEST COAST RAIL LIMITED

Contracting authorityPublic bodyRailway services 8th Floor, The Point, 37 North Wharf Road, London, UK, W2 1AFContact name, email, phone Published organisation website ↗

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.