Communications Quantitative Call-Off Contract

Once appointed, the successful Agency will be required to provide the following

research services for the Client:

4.1.1 Research Services and Analysis: A programme of cost-effective research

and analysis services across the Client’s Marketing and low and no-cost

communication campaigns, measuring and benchmarking key attitudinal

and behavioural shifts, and delivering other research services as new needs

emerge.

4.1.2 Campaign Tracking and Evaluation: continuing the tracking and

evaluation of the THINK! road safety campaign and the inclusive transport

campaign, as well as bi-annual THINK! Omnibus tracking research. Deliver

the Transport Perceptions Tracker to measure awareness and confidence in

the Client’s low and no-cost communications.

4.1.3 Methodology and Insights: use consistent and comparable methodology,

present insights and recommendations based on results, and respond to

briefs and challenges with innovative and cost-effective research solutions.

4.1.4 Account Management: provide a professional, strong, effective and stable

core management team for the Client.

4.1.5 Emerging projects: the Department for Transport, its Agencies and

relevant delivery partners may also access the contract for quantitative

research services for further projects as they arise, such as our Travel

Confidence Tracker, which measures attitudes towards international travel.

This may include the need to conduct research with businesses (b2b), as

well as the wider UK public (b2c).