Official UK procurement notice
Consumer Segmentation · UK public procurement notice
Authority: AHDB
What is being bought
Published requirement descriptionAwarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both
CPV: Market research services
The lotProcurement structure
single lot · value publishedLot #1Awarded contract - AHDB intend to procure a Contract to a successful Supplier/s for…AwardedPublished value£260,000
Awarded contract - AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (2)
- Quality: 80
- Price: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 28 May 2024, 10:15 BST
- Last source update
- 27 Sept 2024, 08:03 BST
- Award evaluation window
- 26 Jun 2024 – …
- Authority reference
2024-709- FTS notice number
2024/S 000-030887- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-046ba1Find a Tender
- Performance terms
As per specification documentation
How it was run
Official notice- Submission deadline
- 26 Jun 2024, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Bids opened
- 26 Jun 2024, 13:00 BST
Timeline
26 Jun 2024 → 27 Sept 2024 · 4 dates- Submission deadline26 Jun 2024, 12:00 BST
- Bids opened26 Jun 2024, 13:00 BST
- Contract starts2 Sept 2024, 00:00 BST
- Notice published27 Sept 2024, 08:03 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete27 Sept 2024, 08:03 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| A C Nielsen Company Limited | — | — | Awarded |
Contracts
Contract 030887-2024-1 · A C Nielsen Company Limited
- Signed
- 1 Aug 2024
- Value
- —
- Period
- … – 15 Apr 2026
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 6bids · 6 electronic | 6 | — | £80,000 – £260,000 |
Contracting authority & participating public bodies
Dispute resolution & review bodies
Bidders & participating suppliers
1 commercial party on the notice- A.C. Nielsen Company Limited (t/a NielsenIQ)Awarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.