Official UK procurement notice
Digital Loyalty and Subscription Model Application
Authority: Transport for Wales Rail Limited (Utility Buyer) (Public body)
What is being bought
Published requirement descriptionDevelopment of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.
CPV: Software package and information systems
The lotProcurement structure
single lot · no lot value publishedLot #1Opportunities to pitch innovative solutions for specific challenges within the TfW…Awarded
Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme.
The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Goods
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 25 Sept 2025, 15:34 BST
- Last source update
- 25 Sept 2025, 15:34 BST
- Authority reference
TfW0863.00- FTS notice number
2025/S 000-059801- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05a258Find a Tender
- Why no open competition
The works, supplies or services can be provided only by a particular economic operator due to protection of exclusive rights, including intellectual property rights
- Published justification
In accordance with Article 50 (1) could only be provided by the awarded supplier due to the absence of competition for technical reasons (ii) i.e. the TfW specific requirements and rail industry specific parameters within which the interim was required to deliver and the protection of exclusive rights, including intellectual property rights of the supplier established during the initial pilot stage.
Publisher note: Supplier was identified through a competitive process advertised and undertaken via the TfW Innovation Lab. This is an interim solution whilst TfW works through and transitions to its future retail strategy. Future tendering opportunities will be advertised on the Sell2Wales advertising portal. (WA Ref:155017)
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| BLOCKRANK LIMITEDSME | — | — | Awarded |
Contracts
Contract 059801-2025-1 · BLOCKRANK LIMITEDSME
- Signed
- 26 Feb 2025
- Value
- —
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids · 1 electronic · 1 from abroad | 1 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- BLOCKRANK LIMITEDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.