Digital Marketing and Advertising Services

The agency will be required to report on campaign performance and have a commitment to continued optimisations and improvements for all campaigns.

We are looking for an agency who will be a partner and take the time to understand and appreciate Goldsmiths, our community and our portfolio of programmes. The agency will be able to offer consultancy, advice and creative thinking to identify the best possible digital advertising and marketing campaigns and solutions to reach student recruitment targets.

The agency will not be asked to design and develop creative or messaging as we have an in-house marketing team to deliver these. However, the agency should provide consultancy and suggestions for improvements or optimisations. The agency will also have a key eye on future trends and innovations in the digital marketing and advertising sector and adopt an analytical and consultative approach to campaign performance.

The campaigns must be agile and responsive so that they closely follow demand and audience behaviour and allow for swift and precise readjustment of spend where necessary.

The campaigns will need to support key student recruitment objectives, including:

Brand awareness raising and recognition

Undergraduate application generation

Undergraduate offer accepts

Undergraduate recruitment event sign-ups

Clearing application generation

Postgraduate application generation

Postgraduate offer accepts

Postgraduate recruitment event sign-ups

The successful agency should have a demonstrable track record of generating undergraduate and postgraduate university applications for both UK and international markets.

The agency will have a demonstrable experience of using analytics and reporting technologies to demonstrate the impact of their work, and establishing a Return on Investment (ROI) model for activity.

The success of this contract will be measured by an increase the number of enquiries, event attendees, applicants and enrolled students. Outstanding numerical conversion rates will be valuable.

Another key success factor will be a confident client team who feel in partnership with an agency they can trust, supported by seamless and campaign reporting, and an agency team who remains committed to continued optimisation and improvements to the advertising activity.

We seek a marketing partner who are confident in meeting our goals so the contract will benefit from two-way collaboration. The agency must be keen to work with us to create a relationship with the client team, always keeping in mind our strategic aims and objectives, as opposed to delivering the contract in a reactive and inconsistent approach.

For this, the selected supplier must demonstrate a fluid and agile account delivery team, regardless of the size of the agency or the scale of their client roster.

A constructive approach and commitment to issues management will also be valued. Likewise, the client team at Goldsmiths will offer the same and take on board constructive feedback where improvements can be made to our practices, processes and strategies when and where relevant to ensure success is measurable for client and agency alike.