Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

This is for a community-driven piece of work to raise awareness and understanding importance of vitamin D during pregnancy.

The campaign will build trust and dialogue with communities through familiar and relatable messengers.

The work will include paid social media campaign planning and delivery, recruitment and activation of community voices/micro-influencers, creation of multiple social assets (likely graphics, reels, posts, stories, etc.), facilitation of community engagement activities (both online and offline), ongoing monitoring, analytics, and reporting of reach/engagement.