Media Buying 2023 - 2025 · UK public procurement notice

CPV: Advertising management services

Procedure method

Award procedure without prior publication of a call for competition

Legal basis

CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)

Procurement category

Services

Notice status

Awarded without competition

Procurement threshold

Unspecified in notice

Regulatory regime

Standard

Commercial structure

Stand-alone contract (no framework)

Competition type

Direct award (no call for competition)

GPA / WTO covered

Yes (GPA)

Recurring procurement

Unspecified in notice

First published

26 Jan 2023, 16:09 GMT

Last source update

26 Jan 2023, 16:09 GMT

Authority reference

K280021687

FTS notice number

2023/S 000-002477

Classification (CPV)

Advertising management services

Delivery area

UK

Official registry OCID

ocds-h6vhtk-039b00 Find a Tender

Why no open competition

No tenders or no suitable tenders/requests to participate in response to restricted procedure; The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Published justification

This was conducted as a call off from the Media Buying (RM6123) CCS Framework. Lot 1: Strategic Media Activation (Media Buying) a sole supplier framework managed by the CCS for government departments to procure media channels from a single supplier, currently let to the Manning Gottlieb OMD, who have set up a government media team to buy across all traditional and digital channels. Due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons.

The framework was retendered and Manning Gottlieb OMD retained the business, they are the only supplier on the Lot 1. The market is uncontested on media buying and it is a reasonable solution decision to proceed with Manning Gottlieb OMD based on conditions that there is no reasonable alternative in the market.

In the case of this procurement competition is absent and only one supplier can provide the expertise to provide an integrated, end-to-end service for media buying on our existing marketing campaigns with no further competition needed or has capacity to complete on the scale required.

• Manning Gottlieb OMD Group LimitedAwarded supplier 85 Strand, London, UK, WC2R 0DW

No document links were published on the notice.