Official UK procurement notice
(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically:
- Analytics 360 license
- Tag manager 360 license
- Implementation and ongoing support
The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops.
We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
- Measurement requirement scope
- Audit existing GA account
- Audit existing GTM set up
- Data layer build specifications
- Tag and pixels implementation via GTM
CPV: Business services: law, marketing, consulting, recruitment, printing and security · IT services: consulting, software development, Internet and support
How this dynamic market works
From the published notice- Type
- Dynamic market · terminated
- Bids received
- 2 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Platforms and AnalyticsAwarded
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
- embracing a ‘digital first’ approach;
- encouraging our team through personal growth;
- engaging with our clients and audiences;
- delivering an exceptional marketing strategy.
There will be six lots on this DPS:
- web services, SEO and digital content;
- graphic design and print, branding, copywriting;
- programmatic advertising management, media buying, public relations;
- social media, paid search and paid social;
- international;
- platforms.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Quality: Ability to meet the Task Description: 70
- Price: 30
- price: 30
Published award criteria (4)
- Ability to meet programme timeline: P/F
- Quality: Ability to meet the Task Description: 70
- Price: 30
- Price: 30
- Price carries 60 of 130 points: a 10% discount moves about 6 points. Quality carries 70 of 130: the paper moves it further than the discount.
- “(NU/1589-17) Support for Google Analytics and Google Tag Manager 360…” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 24 May 2021, 11:29 BST
- Last source update
- 24 May 2021, 11:29 BST
- Authority reference
DN533999- FTS notice number
2021/S 000-011463- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02b439Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University
- Signed
- 10 May 2021
- Value
- £52,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2bids · 2 electronic | 2 | — | — |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- Crunch DMC LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.