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Published 26 Mar 2021, 10:51 GMT

Official UK procurement notice

(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk

Official notice

Authority: Newcastle University (Education)

Dynamic marketServicesRestricted procedureSME suitable
Sectors: IT Services & Software (72)Business Services & Consultancy (79) Delivery: North East (UKC)
Dynamic market estimateValue not publishedmarket-wide estimate, not attributable revenue
Awarded 17 Mar 2021

What is being bought

Published requirement description

We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites.

The supplier specifically is required to provide the following services and experience:

  1. A premium paid for profile on the website whatuni.com
  2. A premium paid for profile on the website completeuniversityguide.co.uk
  3. Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site
  4. Provide regular insight into industry best practice, trends and future placement opportunities, for example:

a) Provide insight in to profile performance against competitors

b) Provide case study examples of other providers maximising their profiles on listing sites

c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI

d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements

  1. Provide a single Account Manager for the paid for profiles
  2. Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.

CPV: Business services: law, marketing, consulting, recruitment, printing and security · IT services: consulting, software development, Internet and support

How this dynamic market works

From the published notice
Type
Dynamic market
Bids received
2 bids received · 1 suppliers appointed

The lotProcurement structure

single lot · no lot value published
Lot #1Social Media, Paid Search and Paid SocialAwarded

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.

The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.

Our vision for marketing at Newcastle encompasses the following:

  • embracing a ‘digital first’ approach;
  • encouraging our team through personal growth;
  • engaging with our clients and audiences;
  • delivering an exceptional marketing strategy.

There will be six lots on this DPS:

  1. web services, SEO and digital content;
  2. graphic design and print, branding, copywriting;
  3. programmatic advertising management, media buying, public relations;
  4. social media, paid search and paid social;
  5. international;
  6. platforms.
Delivery: North East
72000000 IT services: consulting, software development, Internet and support

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 10%Price: 90%
Published sub-criteria (2)
  • Ability to meet the Requirements: 10%
  • Associated costs and fees: 90%
Published award criteria (2)
  • Ability to meet the Requirements: 10
  • Associated costs and fees: 90
What this means for your bid
  • Price carries 90 of 100 points: a 10% discount moves about 9 points. This one is won on the number: sharpen the price before polishing the prose.
  • “(NU1589-13) Purchasing of third party website profiles on WhatUni and…” is a dynamic market: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Dynamic market
Who may use this agreement
Any qualifying supplier may apply while the market is open
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
26 Mar 2021, 10:51 GMT
Last source update
26 Mar 2021, 10:51 GMT
Authority reference
DN530567
FTS notice number
2021/S 000-006192
Classification (CPV)
Business services: law, marketing, consulting, recruitment, printing and securityIT services: consulting, software development, Internet and support
Delivery area
North East (UKC)
Official registry OCID
ocds-h6vhtk-029fa2 Find a Tender
Review and risk notes
Review procedure

The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 22 from SMEs
Contracts signed 1latest 17 Mar 2021

1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.

Contracts

  • (NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk

    Signed
    17 Mar 2021
    Value
    £47,500
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2bids · 2 electronic2——

Contracting authority & participating public bodies

Newcastle University

Contracting authorityEducationBody governed by public lawEducation Newcastle University, Procurement Services, Kingsgate, Newcastle, UK, NE1 7RUContact name, email, phone

Suppliers admitted to the dynamic market

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.