Official UK procurement notice
Provision of industry TV audience viewing data
Authority: Ofcom (Public body)
What is being bought
Published requirement descriptionProvision of industry TV audience viewing data with permission for Ofcom to publish this for any regulatory purpose.
Ofcom requires this data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 16 Jan 2026, 14:17 GMT
- Last source update
- 2 Feb 2026, 09:16 GMT
- Authority reference
C20252627- FTS notice number
2026/S 000-008744- Latest notice
- Contract details notice (UK7)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-0607bcFind a Tender
- Why no open competition
- Single Suppliers Intellectual Property Exclusive Rights
- Published justification
BARB is the TV industry body responsible for producing TV audience data mainly for measuring advertising and producing a trading currency for the broadcasters. Measurement of programme/channel viewing is an associated benefit of the currency. BARB is formed and run as a non-profit by the main broadcasters and the Institute of Practitioners in Advertising (IPA).
Ofcom requires the data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation. There are no other suppliers of this data
How it was run
Official notice- Submission deadline
- —
Timeline
27 Jan 2026 → 2 Feb 2026 · 2 dates- Standstill ends273 days ago27 Jan 2026, 23:59 GMT
- Notice published267 days ago2 Feb 2026, 09:16 GMT
Notice history
4 events · 3 releases on Find a Tender · since 16 Jan 2026- Transparency notice published16 Jan 2026, 14:17 GMTUK5
- Contract award notice published16 Jan 2026, 14:49 GMTUK6
- Contract details notice published2 Feb 2026, 09:16 GMTUK7
- Contract signature expected2 Feb 2026, 23:59 GMTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Broadcasters Audience Research Board (BARB)2 Feb 2026 – 31 Dec 2026 | £1,004,445same award published again · counted once | 14 Jan 2026standstill to 27 Jan 2026 | Standstill |
| Broadcasters Audience Research Board (BARB) | £1,004,445 † | — | Awarded |
Contracts
Contract 2 · Broadcasters Audience Research Board (BARB)
- Signed
- 30 Jan 2026
- Value
- £1,004,445
- Period
- 2 Feb 2026 – 31 Dec 2026
- Status
- active
No agreed KPIs: KPIs are not mandated for reporting on contracts below £5,000,000 (inc VAT).
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Broadcasters Audience Research Board (BARB)Awarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender