Provision of Media Buying

Official notice

Authority: University of Central Lancashire (Education)

ServicesOpen procedure

Sectors: Business Services & Consultancy (79) Delivery: North West (UKD)

Published estimate£6,000,000exc. VAT

Submissions closed 8 Mar 2023

What is being bought

Published requirement description

Provision of Online and Offline Media Advertising

Recurrence: February 2028

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1The University of Central Lancashire (UCLan) is looking to appoint an experienced and…Renewal

The University of Central Lancashire (UCLan) is looking to appoint an experienced and sector-leading Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities.

The requirement is driven by a need and opportunity to raise our profile from among the mass of ‘modern’ universities located across the UK and improve our awareness amongst our wide and varied target audiences.

The core focus of UCLan’s media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers.

To meet the University’s regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising.

Delivery: North West

Extensions: The contract will be for an initial two years with an option to extend for 3 x 12 months · contract will be up for renewal at the end of the term of the contractVariant bids: not allowed

Procedure terms & legal framework

From the official record

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Closed
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: Yes · February 2028
First published: 6 Feb 2023, 10:40 GMT
Last source update: 6 Feb 2023, 10:40 GMT
Award evaluation window: 8 Mar 2023 – …
Authority reference: PST 22-161
FTS notice number: 2023/S 000-003544
Classification (CPV): Advertising and marketing services
Delivery area: North West (UKD)
Official registry OCID: ocds-h6vhtk-03a311 Find a Tender