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Published 3 Sept 2021, 16:30 BST

Official UK procurement notice

September 2021-Marketing - British Council Marketing Automation Programme

Official notice

Authority: British Council (Local council)

ServicesOpen procedure
Sectors: IT Services & Software (72) Delivery: UK
Published estimate£3,000,000exc. VAT4.9% below final estimate
Submissions closed 4 Oct 2021awarded 18 Feb 2022
Awarded to HubSpot Inc, Huble Digital Ltd

What is being bought

Published requirement description

British Council intend to procure a Marketing Automation Platform during October/November 2021. Please first complete he NDA and submit to gain access to the tender documents.The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to im

CPV: Sales, marketing and business intelligence software development services

The lotProcurement structure

single lot · no lot value published
Lot #1The British Council is releasing this expression of interest with an intention to…Awarded

The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during October/November 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.Embedding a Marketing Automation Platform links strongly into our strategic priorities by:1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

Delivery: UK
Variant bids: not allowed
72212480 Sales, marketing and business intelligence software development services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
  • Price

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
3 Sept 2021, 16:30 BST
Last source update
21 Feb 2022, 16:13 GMT
Award evaluation window
4 Oct 2021 – …
Authority reference
BC/01994
FTS notice number
2022/S 000-004845
Classification (CPV)
Sales, marketing and business intelligence software development services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-02dd16 Find a Tender

How it was run

Official notice
Submission deadline
4 Oct 2021, 10:00 BST
Submission channel
{"written"}
Accepted languages
en
Bids opened
4 Oct 2021, 10:00 BST

Timeline

4 Oct 2021 → 21 Feb 2022 · 3 dates
  1. Submission deadline
    4 Oct 2021, 10:00 BST
  2. Bids opened
    4 Oct 2021, 10:00 BST
  3. Notice published
    21 Feb 2022, 16:13 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    21 Feb 2022, 16:13 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £2,854,3761 contract exc. VAT
Bids received 3
Contracts signed 1latest 18 Feb 2022
Awarded toValueDateStatus
HubSpot Inc, Huble Digital Ltdjoint awardMarketing Automation£2,854,376 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3bids · 3 electronic · 3 from abroad0——

Contracting authority & participating public bodies

British Council

Contracting authorityLocal CouncilBody governed by public law10 Bridgewater House, Manchester, UK, M1 6BBContact email Published organisation website ↗

Dispute resolution & review bodies

  • British Council - LondonReview body London

Bidders & participating suppliers

2 commercial parties on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria