TenderlineUK
Procurement Intelligence
Search
Find a TenderPlanned procurementPreliminary market engagement notice
Published 4 Mar 2026, 07:34 GMT

Official UK procurement notice

Soft Marketing Testing for Wirral Physical Activity in Pregnancy

Official notice Competition analysis

Authority: Wirral Borough Council (Local council)

ServicesBelow threshold
Sectors: Health & Social Care (85) Delivery: North West (UKD74)
Planned pipeline value£40,000pipeline notice, not a live tender
Tender notice expected Date not publishedfrom the planned procurement notice
Contract term 2 yrsends 31 Jul 2028 · starts 1 Aug 2026

What is being bought

Published requirement description

To provide physical activity group education programmes for pregnant women and mothers in the postnatal period delivered by appropriately trained staff.

CPV: Health and social work services

The lotProcurement structure

single lot · no lot value published
Lot #1Planned 2 yrs
Contract period: 1 Aug 2026 – 31 Jul 2028 (2 yrs)
Delivery: North West
85000000 Health and social work services

Who is likely to bid for this lot ↓

Pipeline intelligence · planning stage: how this market runs before the tender is published

How Wirral Borough Council buys Health and social work services (CPV 85), and who usually turns up

Wirral Borough Council’s published record next to the market for the same work. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Health and social work services (CPV 85) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerWirral Borough Council · division 85
The marketHealth and social work services (CPV 85) · North West England
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 11 of 25 known-size awards · market: division 85 · North West England, n=934
44%42%

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

Local means the winner is registered in the region where that award was delivered. The market figure counts awards delivered in North West England.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 36 of 42 known-location awards · market: division 85 · North West England, n=1,364
86%65%

Most of this buyer’s recorded winners were registered in the region where that award was delivered. More of this buyer’s work stays local than in this market: 86% against 65%, n=42.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the bid deadline to the award date, on competitions that published both.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: 7 decided notices · market: division 85 · North West England, n=193
82 days51 days

Half of these awards have an award date within 82 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

Both shares are minimums: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: at least 28 of 43 procurements with awards had no recorded rival · market: division 85 · North West England, n=1,200
65%69%

Direct awards or one recorded bid are common here. Check the route before spending time on a bid.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer10 lots with bid counts · broad CPV 85
20% had one bid
The market305 lots with bid counts · division 85 · North West England
17% had one bid
Buyer / market · select a colour for counts
1 bid20% / 17%
Buyer: 2 of 10 lots with published bid counts. Market: 52 of 305 lots with published bid counts.
2–330% / 33%
Buyer: 3 of 10 lots with published bid counts. Market: 102 of 305 lots with published bid counts.
4–630% / 28%
Buyer: 3 of 10 lots with published bid counts. Market: 86 of 305 lots with published bid counts.
7+20% / 21%
Buyer: 2 of 10 lots with published bid counts. Market: 65 of 305 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

Past prices are a guide, not a bid price.

Last 36 months.

This buyer6 lots with estimate and award · broad CPV 85
33% below estimate
The market208 lots with estimate and award · division 85 · North West England
29% below estimate
Buyer / market · select a colour for counts
Below estimate33% / 29%
Buyer: 2 of 6 lots with an estimate and award. Market: 60 of 208 lots with an estimate and award.
Within ±2%67% / 61%
Buyer: 4 of 6 lots with an estimate and award. Market: 127 of 208 lots with an estimate and award.
Above estimate0% / 10%
Buyer: 0 of 6 lots with an estimate and award. Market: 21 of 208 lots with an estimate and award.
2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Lot #1CPV 8524 monthsPublished estimate£40k

This lot lists more than one class in CPV 85. The comparison uses that group.

Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 305 past lots.

A forecast, not a list of bidders.

—No model forecast yet17% chance of a single bid
Past bids on 305 similar lots
1 bid17%
52 of 305 similar past lots received 1 bid (17%).
2–333%
102 of 305 similar past lots received 2–3 (33%).
4–628%
86 of 305 similar past lots received 4–6 (28%).
7+21%
65 of 305 similar past lots received 7+ (21%).
Comparable past lots usually drew 3 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—No model forecast yet
No comparable awards on record for this lot’s category yet. The published estimate is £40k, and the forecast stays empty until the market has a record to read.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

No earlier contract of this buyer matches this lot on the published record.

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Mar 2026, 07:34 GMT
Last source update
24 Mar 2026, 10:44 GMT
Authority reference
DN808724
FTS notice number
2026/S 000-026659
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
Health and social work services
Delivery area
North West (UKD74)
Official registry OCID
ocds-h6vhtk-06619f Find a Tender

How it was run

Official notice
Submission deadline
—

Timeline

4 Mar 2026 → 1 Aug 2026 · 4 dates
  1. Planning notice published238 days ago
    4 Mar 2026, 07:34 GMT
  2. Market engagement223 days ago
    18 Mar 2026, 23:59 GMT

    A soft marketing testing questionnaire is to be published on the Chest portal under the below title/reference:

    To assist in potential further tender processes, Wirral Council ('The Council') wishes to consult with organisations who have an interest in delivering Wirral Physical Activity in Pregnancy Offer.

    Wirral Physical Activity in Pregnancy - DN808724

    Interested parties are invited to submit a response electronically via the Chest before the deadline of 12:00noon on 18th March 2026. Any questions should be raised via the 'messaging' section on the Chest portal.

  3. Latest notice published218 days ago
    24 Mar 2026, 10:44 GMT
  4. Contract starts88 days ago
    1 Aug 2026, 00:00 BST

Notice history

3 events · 3 releases on Find a Tender · since 4 Mar 2026
  1. Preliminary market engagement notice published
    4 Mar 2026, 07:34 GMT
    UK2
  2. Preliminary market engagement notice published
    4 Mar 2026, 07:42 GMT
    UK2
  3. Preliminary market engagement notice published
    24 Mar 2026, 10:44 GMT
    UK2
Published amendments (1)

Contract start and end date for contract amended due to incorrect dates being entered.

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Wirral Council

Contracting authorityPublic authority - sub-central government GB-PPON: PBCP-8675-BHWT Town Hall, Brighton Street, Wallasey, North West, CH44 8EDContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure