Find a TenderAwarded without competition

Published 28 Jan 2026, 08:56 GMT

Official UK procurement notice

Strategic PR partner services requirement for AHDB

Official notice

Authority: AHDB

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: Business Services & Consultancy (79) Delivery: UK

Budget not disclosedValue not published

Awarded 28 Jan 2026no call for competition

Awarded to Fight or Flight

What is being bought

Published requirement description

This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply:

Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and

Distribution, Sustainability Comms

8 submissions were received

CPV: Public relations services

The lotProcurement structure

single lot · no lot value published

Lot #1ObjectiveAwarded

Objective

Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.

Strategy

Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British

food and the British farming community.

Delivery: UK

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 28 Jan 2026, 08:56 GMT
Last source update: 28 Jan 2026, 08:56 GMT
Authority reference: 2025-760
FTS notice number: 2026/S 000-007364
Classification (CPV): Public relations services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-061057 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below:
Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and
Distribution, Sustainability Comms

Publisher note: This was a call off against RM6124, shortlisting suppliers based on specialisms. The opportunity was advertised to all of the shortlisted suppliers and interested parties were registered on Atamis.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Bids received 88 from SMEs

Contracts signed 1latest 28 Jan 2026

Awarded to	Value	Date	Status
Fight or FlightSME	—	—	Awarded

Contracts

Strategic PR partner services requirement for AHDB · Fight or FlightSME
Signed
28 Jan 2026
Value
—
Status
active

Bid statistics published by the authority

Lot	Bids	SME	VCSE	Valid bid range
Objective	8bids · 8 electronic	8	—	£100,000 – £400,000
Whole notice	—	—	—	£100,000 – £400,000

Contracting authority & participating public bodies

Agriculture and Horticulture Development Board

Contracting authorityBody governed by public lawAgriculture GB-COH: 16480621 Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV34PEContact name, email

Dispute resolution & review bodies

AHDBReview body CoventryContact email

Bidders & participating suppliers

1 commercial party on the notice

Fight or FlightAwarded supplier Soho 9 Noel Street, London, UK, W1F 8GQ

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.