T22/47_Media Buying PG Marketing Campaign

ARU expect to see an insight and research-led, omnichannel approach with the agency advising on split and weighting of budget, as well as suggestions of beta products, digital innovations and new approaches and content that ARU can adopt to help reach but more importantly inspire PG students in difficult times. We would like to see an agency with detailed experience and expertise in the post-graduate higher education market. ARU would like to see a UK targeted holistic main cycle recruitment and open event (virtual and on campus) campaign to promote all PG courses on offer at our Cambridge, Chelmsford and Peterborough campuses. We would also like the chosen agency to account for the purchasing of any third-party activity recommended as part of an all-encompassing campaign. We would like to see strategies addressing and targeting segments such as career changers and progressors, business audiences, homegrown audiences (e.g. UG to PG progressors), competitor universities and any other growth opportunities the agency would recommend.The proposed contract would be from Late Sept 2023 start to 31 October 2025 with the option to extend for a 1 + 1 x 12-month period.