Official UK procurement notice
UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes
Authority: THE UNITED KINGDOM SPORTS COUNCIL (Central government)
What is being bought4 lots · detail below
Published requirement descriptionThe mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.
To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:
Self-services resources,
Peer learning and communities of practice within and across sports,
Expert advice,
Access to programmes to enhance role effectiveness, and
Targeted deployment of skilled associates to support capability development in and through performance environments.
To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.
The scope of services covered by this procurement will be split into 4 lots:
Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.
Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.
Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.
Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.
Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.
The yearly expected spend per lot is outlined in the below
Annual Spend (Quadrennial Spend)
Associate - Support for Executive Leadership in High Performance Sport
£120k (£480k)
Associate - Support for Culture & Senior Team Leadership in High Performance Sport
£100k (£400k)
Associate - Support for Coaching in High Performance Sport
£150k (£600k)
Associate - Support for Recruitment & Talent Management in High Performance Sport
£100k (£400k)
It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.
In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.
Being selected for the framework does not guarantee work
Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page
CPV: Training services
How this framework works
From the published notice- Type
- Closed framework · open framework scheme (admission reopens)
- Call-offs
- call-offs are awarded directly to appointed suppliers, without further competition
- Framework period
- 4 yrs from 12 Dec 2025
- Scheme runs until
- 23 Jan 2030
Published description of the framework
Statements of work will be awarded to those in the pool as need emerges. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.
Costs agreed in line with submission or the outline fee for each lot - whichever is lower
Lots and requirements (4)Procurement structure
4 lots · all with a published value · evaluation weights differ by lotEvery one of these 2 lots carries the same published figure, £333,333: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Support for Executive Leadership in High Performance SportAwardedPublished value£400,000
Role Purpose
To provide high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments. The role aims to enhance leadership effectiveness, personal growth, and system -wide impact through reflective practice, challenge, and support.
Example Accountabilities (to be determined by needs of sports)
Deliver impactful 1:1 coaching to senior leaders across performance sport (e.g., Chairs, CEOs, Performance Directors, Head Coaches, Head of Performance).
Enable strategic leaders to improve self-awareness, human dynamics, decision-making, resilience, and influence in complex, high-pressure environments.
Build psychologically safe and trusting relationships that support deep reflection and learning.
Adapt coaching approaches to suit different leadership styles, disciplines, and stages of development.
Contribute to communities of practice or learning networks, where appropriate.
Maintain appropriate confidentiality, ethical practice, and supervision aligned to professional standards.
Provide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes
Lot #2Associate - Culture & Senior Team Leadership Support RoleAwardedceiling above
To shape and strengthen leadership, team and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance. The role works alongside senior leaders, coaches, and multidisciplinary teams to build environments where people can thrive under pressure and perform consistently at the highest level.
Example Accountabilities (to be determined by needs of sports)
Design and deliver tailored development interventions that enhance leadership capability, team effectiveness, and cultural alignment.
Facilitate purposeful conversations around identity, values, behaviours, and performance expectations within teams and organisations.
Support leaders to embed high performing team principles such as psychological safety, clarity of purpose, and inclusive leadership.
Recognise and respond to culture flags, act as a thinking partner to performance leaders and coaches, offering insight, challenge, and support to shape environment and culture.
Collaborate with performance and people teams to align leadership and culture work with wider performance objectives.
Contribute to learning cycles by gathering feedback, reflecting on impact, and sharing insights across the system.
Provide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes
Lot #3Associate - Support for Coaching in High Performance SportAwardedPublished value£500,000
Role Purpose
UK Sport is seeking practitioners who have extensive experience of and with the relational, ethical, pedagogical and practical dimensions of working with coaches in high-performance environments. Associate practitioners will work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.
Example Accountabilities (to be determined by needs of sports):
Provide targeted and embedded support for coaches and coaching teams working in Olympic and Paralympic programmes, acknowledging the interconnectedness of learning and practice.
Work collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to identify recurring features of practice across Olympic and Paralympic programmes and what this could mean for broader system-level support for coaching.
Work collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to support problem formulation, paying attention to the reasoning and strategising underpinning the work.
Encourage and support sports to build internal capability, enhancing long-term capacity and sustainability to effectively support coaching across the high-performance community.
Lot #4Associate - Recruitment & Talent Management SupportAwardedceiling above
Role Purpose
To provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. The support ensures robust, inclusive, and future-focused recruitment practices are embedded across the system to strengthen leadership, coaching, and performance teams. It will also support development of optimal organisational design.
Example Accountabilities (to be determined by needs of sports):
Advise and support organisations on talent attraction, inclusive recruitment, and succession planning strategies tailored to the unique needs of high-performance environments.
Facilitate and contribute to the design of recruitment processes that are fair, transparent, evidence-informed, and aligned with best practice and innovative in approach.
Build hiring capability across the system by offering tools, guidance, and education to NGB leaders and hiring managers.
Collaborate with internal and external stakeholders to develop inclusive outreach and candidate engagement strategies.
Monitor and evaluate recruitment activity and impact, identifying patterns, gaps, and opportunities to enhance equity and performance outcomes.
Support NGBs talent management approaches to track, monitor and report on EDI data
Promote a values-led, person-centred approach to recruitment that reflects the culture and ambition of the high-performance system.
Maintain up-to-date knowledge of employment law, safeguarding, and inclusive hiring practices, sharing insight with system partners and provide guidance on demand to NGBs as needed
Contribute to the development of a wider system talent strategy that includes retention, progression, and leadership pipeline considerations.
Advise on optimal organisation design and operationalisation to deliver performance
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Environmental | Split |
|---|---|---|---|---|
| 1 · Support for Executive Leadership in High Performance Sport | 70% | 20% | 10% | |
| 2 · Associate - Culture & Senior Team Leadership Support Role | 70% | 20% | 10% | |
| 3 · Associate - Support for Coaching in High Performance Sport | 70% | 20% | 10% | |
| 4 · Associate - Recruitment & Talent Management Support | 70% | 20% | 10% |
- Price carries 20 points on every lot: a 10% discount moves about 2 points.
- “UK Sport - Associate pools to support the Coaching, Leadership, Talent…” is a framework: the contest is a place on its panel, not a single contract, and call-offs are awarded directly: getting appointed is the whole game.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Open framework scheme
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 16 Oct 2025, 13:52 BST
- Last source update
- 27 Feb 2026, 15:06 GMT
- Award evaluation window
- Submission end – 1 Dec 2025
- Authority reference
FRA15102025- FTS notice number
2025/S 000-065917- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05cdf5Find a Tender
How it was run
Official notice- Appointment period ends
- 15 Nov 2025, 23:59 GMT
- Clarification deadline
- 29 Oct 2025, 23:59 GMT
- Electronic submission
- Not allowed
- Accepted languages
- en
Please email to people@uksport.gov.uk
Timeline
16 Oct 2025 → 27 Feb 2026 · 6 dates- Tender notice published378 days ago16 Oct 2025, 13:52 BST
- Clarification questions by364 days ago29 Oct 2025, 23:59 GMT
- Admission / appointment period ends347 days ago · period end, not a bid countdown15 Nov 2025, 23:59 GMT
- Award decision expected by331 days ago1 Dec 2025, 23:59 GMT
- Contract starts321 days ago12 Dec 2025
- Latest notice published243 days ago27 Feb 2026, 15:06 GMT
Notice history
5 events · 3 releases on Find a Tender · since 16 Oct 2025- Tender notice published16 Oct 2025, 13:52 BSTUK4
- Tender notice published31 Oct 2025, 15:45 GMTUK4
- Deadline moved to 15 Nov 2025, 23:59 GMT31 Oct 2025, 15:45 GMT+0 days · was 15 Nov 2025, 23:59 GMT
- Contract details notice published27 Feb 2026, 15:06 GMTUK7
- Status changed to complete27 Feb 2026, 15:06 GMT
Published amendments (1)
Addition of the clarifying questions
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast4 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Support for Executive Leadership in High Performance Sport
- Signed
- 27 Feb 2026
- Value
- £400,000
- Period
- 2 Mar 2026 – 23 Jan 2030
- Status
- active
Culture & Senior Team Leadership Support Role
- Signed
- 27 Feb 2026
- Value
- £333,000
- Period
- 2 Mar 2026 – 23 Jan 2030
- Status
- active
Support for Coaching in High Performance Sport
- Signed
- 27 Feb 2026
- Value
- £500,000
- Period
- 2 Mar 2026 – 23 Jan 2030
- Status
- active
Recruitment & Talent Management Support
- Signed
- 27 Feb 2026
- Value
- £333,333
- Period
- 2 Mar 2026 – 23 Jan 2030
- Status
- active
Contracting authority & participating public bodies
Framework contractors & participating bidders
90 commercial parties on the notice · 50 awardedThe first 50 of 90 commercial parties (by name); the JSON mirror lists them all.
- 2 DEVELOP LIMITEDFramework contractor
- ADAPTIVEMIND CONSULTANCY LIMITEDFramework contractor
- ADVISORY SEVEN LTDFramework contractor
- ALFANO CONSULTANCY LTDFramework contractor
- Andrew Mark GillottFramework contractor
- Athru Coaching LtdFramework contractor
- BANKPOINT LEADERSHIP LIMITEDFramework contractor
- BE MORE LEARNING AND DEVELOPMENT LIMITEDFramework contractor
- BERKSHIRE CONSULTANCY LIMITEDFramework contractor
- BEYOND CONSULTANTS LIMITEDFramework contractor
Show 40 more suppliers
- BLENDED LEARNING STUDIO UK LTDFramework contractor
- BREAKTHROUGH THINKING LTDFramework contractor
- BRIGHTER THINKING LIMITEDFramework contractor
- CALIN CROSS LIMITEDFramework contractor
- CARDIFF MET COMPANY LTDFramework contractor
- CHANGING MINDS LTDFramework contractor
- COACHING & PERFORMANCE DEVELOPMENT LTD.Framework contractor
- CONVERSATIONS THAT COUNT LTDFramework contractor
- Chris Beaumont ConsultingFramework contractor
- Clear Space ConsultancyFramework contractor
- Coach CraftFramework contractor
- Dean ClarkFramework contractor
- Drivetrain Coaching and ConsultingFramework contractor
- E. T. Hall ConsultingFramework contractor
- EMMA SMITH COACHING LTDFramework contractor
- EP PARTNERS LTDFramework contractor
- Experience ProjectFramework contractor
- FARLEIGH PERFORMANCE LIMITEDFramework contractor
- FIRST ASCENT GROUP LTDFramework contractor
- FLYING IGUANA LTDFramework contractor
- FabricShift LimitedFramework contractor
- GREY MATTERS PERFORMANCE LIMITEDFramework contractor
- Good Things ComingFramework contractor
- HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITEDFramework contractor
- HEAD FOR A WIN LIMITEDFramework contractor
- Handyside CoachingFramework contractor
- Hawthorn People ConsultingFramework contractor
- I-COACH ACADEMY LIMITEDFramework contractor
- INEO LIFE LTDFramework contractor
- Julian NorthFramework contractor
- KIRSTIE MOORE LIMITEDFramework contractor
- Karuna PerformanceFramework contractor
- L&A PERFORMANCE LIMITEDFramework contractor
- LANCING CONSULTANCY LIMITEDFramework contractor
- LEADERBEING LTDFramework contractor
- LIBERATING BRILLIANCE LTDFramework contractor
- LIKOS PEOPLE LTDFramework contractor
- LIMINAL SPACE CONSULTING LTDFramework contractor
- LINDSAY WITTENBERG LIMITEDFramework contractor
- LIZZY YARNOLD LIMITEDFramework contractor
Official documents & specifications (10)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Document containing the clarifying questions that were submitted
- Bidding documents and specifications UK Sport T&S policy to provide additional guidance per the clarifying questions
- Bidding documents and specifications FAQ for the framework
- Bidding documents and specifications Criteria assessment
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender