Find a TenderPlanned procurementPreliminary market engagement notice
Published 21 Sept 2026, 09:45 BST

Official UK procurement notice

WCC - Creative and Content services Framework

Authority: Warwickshire County Council (Local council)

Framework agreementServicesAbove thresholdSME suitable
Planned pipeline value£560,000pipeline notice, not a live tender
Tender notice expected Date not publishedfrom the planned procurement notice
Framework period 2 yrsends 15 Dec 2028 · up to 14 Dec 2030 with extensions · starts 15 Dec 2026

What is being bought

Published requirement description

Warwickshire County Council currently commissions external graphic design services through an existing framework arrangement that is due to expire at the end of 2026. As the Council's communications needs have evolved, there is now a requirement for a broader range of creative and content services, including graphic design, video and film production, photography, copywriting, campaign development, and animation.

The Council is therefore exploring the establishment of a new Creative and Content Services Framework to support these requirements.

Prior to commencing any procurement activity, the Council is undertaking preliminary market engagement to seek feedback from organisations with expertise in these service areas, particularly in relation to the proposed framework structure and lotting arrangements.

Feedback and responses received will assist the Council in refining its approach, understanding market capability and capacity, and identifying any potential barriers to participation.

This exercise is being conducted solely to gather market intelligence and does not form part of any formal procurement process. Participation in this engagement will not confer any advantage in any future procurement opportunity.

CPV: Designs · Graphic design services · Photographs · Video films

How this framework works

From the published notice
Framework period
2 yrs · up to 4 yrs from 15 Dec 2026

The lotProcurement structure

single lot · no lot value published
Lot #1PlannedRenewal 2 yrsSME
Contract period: 15 Dec 2026 – 15 Dec 2028 (2 yrs) · up to 14 Dec 2030 with extensions
Delivery: UKEligibility: SME eligible
Extensions: Extension options published

Who is likely to bid for this lot ↓

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
What this means for your bid
  • “WCC - Creative and Content services Framework” is a framework: the contest is a place on its panel, not a single contract.

Pipeline intelligence · planning stage: how this market runs before the tender is published

How Warwickshire County Council buys Services related to printing (CPV 7982), and who usually turns up

Warwickshire County Council’s published record next to the market for the same work. Compared with other frameworks and DPS only. Whole-market view: Services related to printing (CPV 7982) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerWarwickshire County Council · division 79
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 2 of 2 known-size awards · market: CPV 7982 · UK-wide, n=5
2 of 280%

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

Local means the winner is registered in the region where that award was delivered.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 4 of 6 known-location awards · market: CPV 7982 · UK-wide, n=5
67%100%

Most of this buyer’s recorded winners were registered in the region where that award was delivered.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the bid deadline to the award date, on competitions that published both.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: no decision dates published · market: CPV 7982 · UK-wide, n=8
—77 days

Half of these awards have an award date within 77 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

The market share is a minimum: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: exactly 0 of 1 procurements with awards had no recorded rival · market: division 79 · UK-wide, n=399
0 of 123%

Missing bid counts may hide more single-bid awards. This share is a minimum.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer7 lots with bid counts · all categories
0% had one bid
The market16 lots with bid counts · CPV 7982 · UK-wide
0% had one bid
Buyer / market · select a colour for counts
1 bid0% / 0%
Buyer: 0 of 7 lots with published bid counts. Market: 0 of 16 lots with published bid counts.
2–314% / 13%
Buyer: 1 of 7 lots with published bid counts. Market: 2 of 16 lots with published bid counts.
4–614% / 19%
Buyer: 1 of 7 lots with published bid counts. Market: 3 of 16 lots with published bid counts.
7+71% / 69%
Buyer: 5 of 7 lots with published bid counts. Market: 11 of 16 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

On a framework or DPS, prices are agreed when work is called off.

Past prices are a guide, not a bid price.

Last 36 months.

Not comparable on a framework or DPS: the price is set later, on each call-off.

2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Our matching links this notice to “WCC - Creative Design Services Framework” of this authority, but none of the 13 panel members sit in a category matching this notice.

Lot #1CPV 3224 monthsSME suitablePublished estimate£560k

This lot lists more than one class in CPV 32. The comparison uses that group.

Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 56 past lots.

A forecast, not a list of bidders.

—No model forecast yet7% chance of a single bid
Past bids on 56 similar lots
1 bid7%
4 of 56 similar past lots received 1 bid (7%).
2–316%
9 of 56 similar past lots received 2–3 (16%).
4–629%
16 of 56 similar past lots received 4–6 (29%).
7+48%
27 of 56 similar past lots received 7+ (48%).
Comparable past lots usually drew 5.5 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—Priced at call-off
On a framework or DPS the price is agreed on each call-off, so there is no award price to forecast here: the published figure is a ceiling.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

No earlier contract of this buyer matches this lot on the published record.

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

What this replaces
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

64% title match.

A past supplier may not bid again.

The prior contract this notice most likely re-tenders · matched by title and category (64% title match), the holder is not guaranteed to re-bid

WCC - Creative Design Services Framework — held by Black Pig Ltd and Kathryn Samson (+1 more); no contract end date published.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
21 Sept 2026, 09:45 BST
Last source update
21 Sept 2026, 09:45 BST
FTS notice number
2026/S 000-088959
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
DesignsGraphic design servicesPhotographsVideo films
Delivery area
UK
Official registry OCID
ocds-h6vhtk-077605 Find a Tender

How it was run

Official notice
Appointment period ends
—

Timeline

21 Sept 2026 → 15 Dec 2026 · 3 dates
  1. Planning notice published35 days ago
    21 Sept 2026, 09:45 BST
  2. Market engagement11 days ago
    16 Oct 2026, 00:59 BST

    We welcome interested providers to complete the questionnaire, which will be published via the Warwickshire In-Tend Portal (Reference: WAR0092).

    The Council would be grateful if you could complete and submit the questionnaire by 16th October 2026 at 12:00. Completed questionnaires should be submitted via the Warwickshire In-Tend Portal.

    Providers must be registered on the system to express an interest and access the questionnaire documents. The portal can be accessed at:

    in-tendhost.co.uk/warwickshirecc/aspx/… ↗

    Registration and use of the portal are free of charge. During registration, you will be redirected to the In-Tend Sell2Midlands site, where you should register your organisation's details.

    Once registered, log in to the Sell2Midlands site, navigate to the 'My Company Portals' section, and select 'Login to Portal' next to Warwickshire County Council. You will then be redirected to the Council's In-Tend portal, where you can access this opportunity.

    If you are already registered on the Sell2Midlands site, you do not need to register again. Simply log in using your existing credentials and access the Warwickshire County Council portal.

    All correspondence relating to this market engagement exercise must be submitted via the portal's correspondence function.

    If you experience any difficulties registering on the portal, please contact us at:procurement@warwickshire.gov.uk

  3. Today
    27 Oct 2026
  4. Contract startsin 48 days
    15 Dec 2026

Notice history

1 event · 1 release on Find a Tender
  1. Preliminary market engagement notice published
    21 Sept 2026, 09:45 BST
    UK2

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Warwickshire County Council

Contracting authorityPublic authority - sub-central government GB-PPON: PDTN-5446-NMXW Shire Hall, Warwick, West Midlands, CV34 4SAContact email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure