2023-657 AHDB PR and Marketing services for Asia

This is a new procurement exercise covering the Asian market, and therefore there is no existing contract details that can be shared. The successful supplier/agency will work closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights. As the successful supplier/agency will be principally engaged on the beef, lamb and pork sectors (and possibly dairy), knowledge of these sectors would be an advantage.<br/>AHDB requires the representative to provide a fully equipped and functioning office, including laptop, mobile phone and access to the internet in order to fulfil this contract.<br/>Asia is a key market for high quality British pork, lamb and beef. The market is currently being developed and is at various stages across different markets. Dairy products are currently sold into high end retails and valuable food service sectors.<br/>British beef, lamb, pork and dairy products are produced to the highest standards and are of the highest quality. AHDB is helping to develop an appetite for British meat and dairy products with wholesale, retail, and food service suppliers across Asia.<br/>Key markets include:<br/>

• China<br/>
• Japan<br/>Other markets to cover:<br/>
• Singapore<br/>
• Hong Kong<br/>
• Taiwan<br/>
• Philippines<br/>
• Vietnam<br/>
• Malaysia<br/>
• Korea<br/>Quality Meat and Dairy From Britain is actively used around the world to show off quality, as is the PGI West Country beef and West Country lamb. Pig meat is also sold under the “Red Tractor” logo.