Advertising and marketing services: UK Tenders, Buyers & Competition
CPV 79340000·Services · class·in Business Services & Consultancy
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Tenders you can still bid for.
Notices at tender stage whose deadline has not passed, counted the way the search counts them: a notice shows under every code and region it names.
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Notices published in the last 12 months.
Counted per tender, not per lot, against the 12 months before where shown.
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How many companies usually bid for a lot here.
The middle value of the bid counts that award notices publish, one per lot. Only real competitions count: direct awards and framework places are left out.
Based on 246 lots from 211 competitions run by 167 buyers, last 36 months. A buyer with many similar contests counts only up to a limit. 140 lots are from Procurement Act 2023 notices (bids assessed, middle 4) and 106 from older notices (bids received, middle 5).
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What a contract here is usually worth.
Middle value of published award values, VAT excluded. Framework ceilings are left out because they are not real contract values.
Based on 637 awards with a usable value, last 36 months.
Published values, not actual spend.
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How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Based on 130 decided competitions, last 36 months.
Only decided tenders count, so slow ones still waiting are not in.
Newest open tenders
3 of 34 open for bids now · newest first
| Notice | Authority | Deadline | Days left | Published value |
|---|---|---|---|---|
| T1053 - Media Partner Framework | Co-Ownership Housing | 23 Nov 2026 | 27d | £1,300,000 ceiling |
| T26-080BUS Place Based Perception Research and Strategic Alignment Study | Derry City and Strabane District Council | 13 Nov 2026 | 17d | £84,000 |
| Marketing, Advertising and Media Buying Services - Wirral Met College | Wirral Metropolitan College | 6 Nov 2026 | 10d | £92,000 |
Codes and neighbouring classes
The 8-digit CPV codes notices in this class actually use, and the other classes of the same division
79340000 Advertising and marketing services638 notices · 37%79342000 Marketing services402 notices · 24%79341000 Advertising services343 notices · 20%79341400 Advertising campaign services211 notices · 12%79341200 Advertising management services153 notices · 9%79341100 Advertising consultancy services85 notices · 5%79342100 Direct marketing services54 notices · 3%79342200 Promotional services45 notices · 3%- Business and management consultancy services 1,065 · 12m
- Recruitment services 553 · 12m
- Market research services 485 · 12m
- Subscription services 422 · 12m
- Exhibition, fair and congress organisation services 406 · 12m
- Security services 391 · 12m
- Miscellaneous business-related services 388 · 12m
- Accounting and auditing services 343 · 12m
- Business and management consultancy and related services 342 · 12m
- Legal services 310 · 12m
- All of Business Services & Consultancy →
Who buysi
Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
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Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
All notices carrying this code · official UK_CA_TYPE where published (NHS bodies are central government authorities), else derived from the authority name
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What kinds of public bodies buy here.
Notices by the buyer’s type as published, otherwise by its name.
Local authorities27%(449 notices)
449 of 1,655 notices are Local authorities (27%).Central government23%(375 notices)
375 of 1,655 notices are Central government (23%).Other public bodies19%(309 notices)
309 of 1,655 notices are Other public bodies (19%).Education & universities16%(270 notices)
270 of 1,655 notices are Education & universities (16%).Housing associations2%(26 notices)
26 of 1,655 notices are Housing associations (2%).Not classified14%(226 notices)
226 of 1,655 notices are Not classified (14%).
| Contracting authority | Type | Notices | Last 12 months | Open now |
|---|---|---|---|---|
| British Council | Local authorities | 31 | 14 | 0 |
| AHDB | not classified | 23 | 9 | 0 |
| Waste & Resources Action Programme | Other public bodies | 20 | 8 | 0 |
| ORDNANCE SURVEY LIMITED | Other public bodies | 19 | 5 | 0 |
| Transport for London | Other public bodies | 18 | 4 | 0 |
| Ministry of Defence | Central government | 16 | 6 | 0 |
| Swansea University | Education & universities | 15 | 7 | 0 |
| NS&I | Central government | 12 | 6 | 0 |
| Norfolk County Council | Local authorities | 12 | 5 | 0 |
| VisitBritain/VisitEngland | not classified | 12 | 1 | 0 |
700 distinct authorities in total · the ten most active shown.
Where the work is deliveredi
Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
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Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
Delivery regions (ITL1) published on 1,040 of 1,703 notices · a notice covering several regions counts in each · competition columns: contracts awarded in the last 36 months, lots delivered in the region
| Region | Notices | Bids / lot | SME wins | Local wins |
|---|---|---|---|---|
| Greater London | 5 | 53% | 57% | |
| South East England | 5 | 62% | 18% | |
| North West England | 5 | 60% | 31% | |
| South West England | 7 | 67% | 19% | |
| West Midlands | 5 | 65% | 13% | |
| Yorkshire and the Humber | 4 | 68% | 20% | |
| East of England | 4 | 59% | 8% | |
| North East England | 5 | 60% | 20% | |
| East Midlands | 5 | 69% | 13% | |
| Scotland | 7 | 79% | 39% | |
| Northern Ireland | 4 | 89% | 95% | |
| Wales (Cymru) | 4 | 61% | 58% |
Local wins = the winner’s registered region is the delivery region. Dashes: fewer than ten observations.
How it is boughti
How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Commercial tool, procedure route and threshold as published on the notice, not a legal-regime claim
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Contract86%(1,472 notices)
1,472 of 1,703 notices are Contract (86%).Framework13%(222 notices)
222 of 1,703 notices are Framework (13%).Dynamic purchasing system1%(9 notices)
9 of 1,703 notices are Dynamic purchasing system (1%).
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Which procedures buyers here use.
Notices by the procedure they declare: open, selective, limited or direct. Open and selective are competitions; limited and direct are not.
Open43%(733 notices)
733 of 1,703 notices are Open (43%).Route not published17%(284 notices)
284 of 1,703 notices are Route not published (17%).Selective15%(263 notices)
263 of 1,703 notices are Selective (15%).Direct award14%(230 notices)
230 of 1,703 notices are Direct award (14%).Limited / restricted11%(193 notices)
193 of 1,703 notices are Limited / restricted (11%).
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How much of this market is above the legal threshold.
Notices by whether the buyer marked them above or below the threshold that triggers the full rules.
Above threshold64%(263 notices)
263 of 410 notices are Above threshold (64%).Below threshold36%(147 notices)
147 of 410 notices are Below threshold (36%).
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How long bidders get to respond.
Middle value in days from the tender notice to its deadline.
Competition
Contracts published in the last 36 months (921) · bid counts per lot from award notices · values are net contract awards, framework and DPS ceilings excluded · SME and local status as declared
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How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid17%(43)
43 of 246 lots fall in 1 bid (17%).2–322%(54)
54 of 246 lots fall in 2–3 (22%).4–628%(69)
69 of 246 lots fall in 4–6 (28%).7 or more33%(80)
80 of 246 lots fall in 7 or more (33%).
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The usual range of contract values here.
The middle half of published award values, VAT excluded, with the middle value marked. Framework ceilings are left out.
Published values, not actual spend.
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How many companies usually bid for a lot here.
The middle value of the bid counts that award notices publish, one per lot. Only real competitions count: direct awards and framework places are left out.
Based on 246 lots from 211 competitions run by 167 buyers, last 36 months. A buyer with many similar contests counts only up to a limit. 140 lots are from Procurement Act 2023 notices (bids assessed, middle 4) and 106 from older notices (bids received, middle 5).
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How much of this market is actually put out to competition.
Notices run as an open or selective procedure, out of all notices that say which procedure was used. Direct awards count as not competed.
469 of 845 notices that state a procedure, last 36 months. 76 more give no procedure and are left out.
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What share of bids come from small and medium firms.
SME bids divided by all bids, on lots where the buyer published the split.
975 SME bids out of 1,216, on 211 lots where the buyer published the split.
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What share of contracts go to small and medium firms.
Awards to a single supplier that declared its size. SME divided by all.
278 of 461 awards where the winner declared its size.
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How much work here goes to companies based in the region.
Contract awards where the winner’s registered address is in this region, out of awards where the address is known.
Registered address, so a national firm with a local branch counts as outside.
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Do winners come in above or below the buyer’s estimate.
For each lot we compare the published estimate with the award, like for like. Below means the winner was paid less than estimated, above means more.
Based on 193 lots with both an estimate and an award, last 36 months.
A past pattern, not a price to bid.
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How often a tender ends with no award.
Notices cancelled, withdrawn or marked unsuccessful, plus terminated ones that never got an award.
21 of 921 notices, last 36 months.
Only what buyers published. Tenders that quietly went nowhere are not counted.
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How many companies apply to get onto a framework or DPS here.
Middle value per lot, frameworks and dynamic markets only. Getting onto a panel is not the same as winning work, so it is kept separate.
Based on 123 lots from 47 framework and DPS notices, last 36 months.
Who winsi
Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
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Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
Ranked by distinct procedures won on notices carrying this code, then award records · 1,409 awards to 851 suppliers · the five most frequent winners hold 8% of contract awards in the last 36 months
| Supplier | Procedures | Awards | Last 12 months | Buyers |
|---|---|---|---|---|
| Wavemaker Ltd | 28 | 28 | 27 | 26 |
| ANDERSON SPRATT GROUP LTD | 26 | 29 | 7 | 18 |
| Clear Channel UK Ltd | 19 | 19 | 4 | 18 |
| Hybrid News Limited | 17 | 19 | 7 | 17 |
| OMD Group Ltd. | 12 | 13 | 5 | 11 |
| JCDECAUX UK LTD | 12 | 13 | 2 | 10 |
| Golley Slater Group Limited | 11 | 12 | 5 | 6 |
| Anything Is Possible Media Limited | 10 | 10 | 3 | 8 |
Where to submiti
Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
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Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
E-sourcing portals named in the submission address · 620 of 1,703 notices name one · each portal page explains registration
Open tenders in advertising and marketing services
34 open for bids now · soonest deadline first
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- What counts here. Every notice with a CPV code starting 7934. A notice with several codes counts in each sector it names. Notices from 2021 to 26 Oct 2026.
- Competition. Bids and winners cover the last three years and count each lot as its own contest; frameworks and dynamic purchasing systems are shown apart from ordinary contracts.
- Why no total spend. Notice estimates often repeat a framework’s ceiling, so adding them up would overstate the market. Typical contract values are shown instead.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.