Official UK procurement notice
AT1541 - Marketing and Creative Agency Support
Authority: London Luton Airport Limited (Public body)·On behalf of: Luton Borough Council
What is being bought
Published requirement descriptionLBC are procuring marketing and creative agency support services on behalf of Luton Rising. Luton Rising is seeking a creative agency partner to support the development and implementation of its brand identity and wider communications.
The organisation requires a partner with strong strategic and creative capability to help evolve its visual and verbal identity, produce a flexible suite of assets, and support the ongoing development of its website. The work should reflect Luton Rising’s community purpose, commercial ambition and commitment to positive impact.
- Two-stage procedure: 1 to 5 candidates will be invited to tender.
- The authority expects to re-tender this requirement around 15 Feb 2027, 23:59 GMT.
- How the procedure runs: An initial selection stage will take place. The top five suppliers from this stage will be shortlisted to take part in the tendering stage. Please see ITT document for full details.
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£576,000
- Economic & financial standing
Please see tender documents for full details
- Technical & professional ability
Please see tender documents for full details
- Condition of participationshortlisting
Please see tender documents for full details
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (1)
- Stage 1: 100%
Published award criteria (1)
- Stage 1: PSQ to be completed. Please see tender documents for full details
- Economic & financial standing
Please see tender documents for full details
- Technical & professional ability
Please see tender documents for full details
- Condition of participationshortlisting
Please see tender documents for full details
- Turnover usually expected at this size: about £575,212 (twice the annual value).
Turnover is an indicative market norm (≈2× annual value), not a published condition.
Competition analysis · published record, not a forecast of who will bid
How London Luton Airport Limited buys Advertising and marketing services (CPV 7934), and who usually turns up
London Luton Airport Limited has little published record in this market. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Across this market, small firms won 59% of awards with a known supplier size.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Local means the winner is registered in the region where that award was delivered. The market figure counts awards delivered in East of England.
A local branch does not count if the registered address is elsewhere.
Across this market, 8% of winners were registered in the delivery region.
i
How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards have an award date within 48 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Across this market, at least 36% of awarded procurements had no recorded rival.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid20%
2–325%
4–630%
7+25%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate17%
Within ±2%67%
Above estimate17%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£576k
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid11%
2–318%
4–644%
7+27%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
Based on 13 comparable awards. Each lot reflects its own category; forecasts for different lots of the same notice are not comparative.
A statistical guide from past awards, not a price to bid.
Middle 50%£571k–£576k
Estimate£576k
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £750k2 awards in 36m · last 2 months ago | 1 live · £7.3m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | no comparable pairs | |
| £1.2m9 awards in 36m · last 6 months ago | None on file | at estimate n=2 | |
VCCP Group LLPLarge | £50m2 awards in 36m · last 4 months ago | None on file | at estimate n=1 |
| £96k7 awards in 36m · last 2 months ago | None on file | 25% below n=1 | |
| 3 awards in 36m · last 8 months ago | 1 live · £300k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | no comparable pairs |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Requests to participate open
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · next expected 15 Feb 2027
- First published
- 10 Sept 2026, 15:18 BST
- Last source update
- 21 Oct 2026, 12:37 BST
- Award evaluation window
- Submission end – 15 Feb 2027
- Authority reference
DN826118- FTS notice number
2026/S 000-099436- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06f715Find a Tender- Contract terms summary
Please see tender documents for full details
- How it runs
An initial selection stage will take place. The top five suppliers from this stage will be shortlisted to take part in the tendering stage.
Please see ITT document for full details.
- Risks
Please see tender documents for full details
How to participate & submission route
Official notice Submit via ProContract (Due North)- Requests to participate (first stage)
- 17 Nov 2026, 12:00 GMT
- Tender submission deadline
- 17 Nov 2026, 12:00 GMT
- Clarification deadline
- 4 Nov 2026, 12:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
- Shortlist
- 1–5 candidates invited to tender
Timeline
10 Sept 2026 → 1 Apr 2027 · 8 dates- Planning notice published47 days ago10 Sept 2026, 15:18 BST
- Market engagement26 days ago1 Oct 2026, 23:59 BST
A Market Engagement Event will take place in Luton on 1st October 2026.
This event is being led by Luton Rising with Luton Council's support. There will be a presentation on our requirement and an opportunity for information to be shared.
If you would like to attend, please email michaela.caulfield@luton.gov.uk
You will be sent an invite confirming the location of the event.
The Tender opportunity will be conducted via Luton Council's procurement portal ProActis.
- Tender notice published6 days ago21 Oct 2026, 12:37 BST
- Today28 Oct 2026
- Clarification questions byin 7 days4 Nov 2026, 12:00 GMT
- Next notice expectedin 10 days7 Nov 2026, 23:59 GMT
- Submission deadlinein 20 days17 Nov 2026, 12:00 GMT
- Award decision expected byin 110 days15 Feb 2027, 23:59 GMT
- Contract startsin 154 days1 Apr 2027, 00:00 BST
Notice history
5 events · 2 releases on Find a Tender · since 10 Sept 2026- Preliminary market engagement notice published10 Sept 2026, 15:18 BSTUK2
- Tender notice published21 Oct 2026, 12:37 BSTUK4
- Status changed to active21 Oct 2026, 12:37 BST
- Procurement method changed21 Oct 2026, 12:37 BST
- Buyer details updated21 Oct 2026, 12:37 BST
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
2 public bodies on the noticeOther public bodies
- Luton Borough CouncilProcuring entityPublic authority - sub-central governmentManaging Procurement Process
Official documents & specifications (3)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specificationsAccess: https://procontract.due-north.com/Login Available Free Of Charge (FOC)
Notices published for this procedure
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender