Official UK procurement notice
Marketing, Advertising and Media Buying Services - Wirral Met College
Authority: Wirral Metropolitan College (Education)
What is being bought
Published requirement descriptionWirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses.
The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification.
The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion.
Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£92,000
- Condition of participation
This procurement is reserved for suppliers with business operations in the United Kingdom.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lot awarding rule: Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.
- Condition of participation
This procurement is reserved for suppliers with business operations in the United Kingdom.
- Turnover usually expected at this size: about £184,000 (twice the annual value).
Turnover is an indicative market norm (≈2× annual value), not a published condition.
Competition analysis · published record, not a forecast of who will bid
How Wirral Metropolitan College buys Advertising and marketing services (CPV 7934), and who usually turns up
Wirral Metropolitan College has little published record in this market. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Across this market, small firms won 60% of awards with a known supplier size.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Local means the winner is registered in the region where that award was delivered.
A local branch does not count if the registered address is elsewhere.
Across this market, 57% of winners were registered in the delivery region.
i
How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards have an award date within 46 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Across this market, at least 40% of awarded procurements had no recorded rival.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid18%
2–322%
4–628%
7+32%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate20%
Within ±2%66%
Above estimate14%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£92k
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid9%
2–315%
4–623%
7+52%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
Based on 15 comparable awards. Each lot reflects its own category; forecasts for different lots of the same notice are not comparative.
A statistical guide from past awards, not a price to bid.
Middle 50%£90k–£92k
Estimate£92k
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £18m8 awards in 36m · last 1 month ago | 2 live · £5.1m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=7 | |
| £15m11 awards in 36m · last 1 month ago | 7 live · £35m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 | |
| £6.5m27 awards in 36m · last this month | 6 live · £1.9m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 15% below n=2 | |
| £1.2m6 awards in 36m · last 2 months ago | 1 live · £32k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 4% above n=2 | |
| £1.3m6 awards in 36m · last 5 months ago | 1 live · £208k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=4 |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 13 Oct 2026, 14:28 BST
- Last source update
- 27 Oct 2026, 12:07 GMT
- Authority reference
PR-2016-0085- FTS notice number
2026/S 000-096593- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0786a7Find a Tender
- Reserved participation area
- K02000001
How to participate & submission route
Official notice- Requests to participate (first stage)
- —
- Tender submission deadline
- 30 Nov 2026, 12:00 GMT
- Clarification deadline
- 20 Nov 2026, 12:00 GMT
- Electronic submission
- Not allowed
Tender Submission Instructions - PR-2026-0085
Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by 12:00 noon (GMT) on Monday 30 November 2026.
Please use the following email subject line:
PR-2026-0085 - Marketing Tender - [Bidder's legal name]
Previously published subject-line variations will also be accepted.
Submissions must include the completed tender response workbook and all supporting documents required by the tender specification.
Bidders must review the tender documentation alongside all published clarification responses and any revised documents. Where an amendment is expressly identified, the revised requirement supersedes the corresponding earlier wording.
Clarification deadlines
- Final date for submitting clarification questions: Friday 20 November 2026 at 12:00 noon (GMT).
- Anticipated publication of outstanding clarification responses: Tuesday 24 November 2026.
- Tender submission deadline: Monday 30 November 2026 at 12:00 noon (GMT).
The revised submission deadline applies equally to all bidders.
Suppliers who have already submitted a tender may submit a revised response before the new deadline, clearly identifying it as a replacement submission.
All tender submissions must be sent to the email address above.
Timeline
13 Oct 2026 → 4 Jan 2027 · 5 dates- Tender notice published16 days ago13 Oct 2026, 14:28 BST
- Latest notice published2 days ago27 Oct 2026, 12:07 GMT
- Today29 Oct 2026
- Clarification questions byin 21 days20 Nov 2026, 12:00 GMT
- Submission deadlinein 31 days30 Nov 2026, 12:00 GMT
- Contract startsin 66 days4 Jan 2027
Notice history
9 events · 7 releases on Find a Tender · since 13 Oct 2026- Tender notice published13 Oct 2026, 14:28 BSTUK4
- Tender notice published14 Oct 2026, 14:58 BSTUK4
- Tender notice published16 Oct 2026, 11:55 BSTUK4
- Tender notice published23 Oct 2026, 12:31 BSTUK4
- Tender notice published23 Oct 2026, 12:44 BSTUK4
- Deadline moved to 6 Nov 2026, 12:00 GMT23 Oct 2026, 12:44 BST+12 days · was 25 Oct 2026, 12:00 GMT
- Tender notice published26 Oct 2026, 16:25 GMTUK4
- Tender notice published27 Oct 2026, 12:07 GMTUK4
- Deadline moved to 30 Nov 2026, 12:00 GMT27 Oct 2026, 12:07 GMT+24 days · was 6 Nov 2026, 12:00 GMT
Published amendments (6)
Clarification Log - PR-2026-0085 Marketing Tender The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when completing their responses and pricing. Where a clarification updates the original tender wording, the published clarification ta…
PR-2026-0085 - Tender deadline extension and forthcoming clarification, The College is extending the tender submission period to allow bidders sufficient time to consider further clarification responses and any revised tender documents. Clarification Issue 02 is expected to be published on 23 October 2026. The original submission deadline of 25 October 2026 will no longer apply. The proposed revis…
Notice to bidders - Extension to submission deadline Wirral Met College has extended the tender submission deadline to 12 noon on Friday 6 November 2026. Clarification Log V2 will be released on Monday 26 October 2026. Bidders should review this and take account of the updated responses when preparing their submissions. Submissions should be emailed to tendersubmissions@wmc.ac.uk, using the subjec…
Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by **12:00 noon (GMT) on Friday 6 November 2026**. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender d…
PR-2026-0085 - External Advertising Planning, Buying and Management Services Update to Clarification Issue 02 - 26 October 2026 Wirral Met College wishes to advise prospective bidders that the publication of Clarification Issue 02, previously scheduled for 26 October 2026, has been deferred by one working day. The consolidated clarification responses, together with any associated revised tender do…
Routine re-releases (7)
- 2026-10: 4 releases · 13 Oct 2026, 23 Oct 2026
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (9)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications
- Bidding documents and specifications **Clarification Log - PR-2026-0085 Marketing Tender** The Clarification Log dated 14 October 2026 is now available and must be read alongside the tender documents. Appendix D - Bidder Response Workbook v2 remains unchanged. Bidders should refer to the Clarification Log when compl…
Notices published for this procedure
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
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