Official UK procurement notice
Contract for the Provision of Digital Marketing Tourism & Economic Development Services
Authority: Petersfield Town Council (Local council)
What is being bought
Published requirement descriptionPetersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town.
The following marketing objectives have been set for delivery under this contract:
- Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy.
- Increasing footfall from a wider geographic base to help develop economic growth in the town.
- Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns.
- Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces.
- Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content.
- Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town.
- Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom.
Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029.
Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£54,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- Relevant Experience: 30%
- Quality: 25%
- Tourism Experience: 15%
- Innovation: 10%
- Engagement: 10%
- Price: 10%
Published award criteria (6)
- Relevant Experience: • Previous and extensive experience in planning and executing digital marketing campaigns. • Experience of successfully using all mainstream social media platforms. • Experience of web content creation and routine updating.
- Quality: • Detailed and logical approach to how the contract objectives will be met. • Evidence of successful digital marketing campaigns. • Demonstrates a clear understanding of the market needs and how to engage the audience effectively. • Explains how marketing content will be planned across the year, linking to key seasonal themes. • Shows how content will be kept current, particularly on the Visit Petersfield website. • Easy to follow and useful marketing data report examples provided. • Demonstrates how compliance with any relevant data protection regulations and accessibility requirements are to be met.
- Tourism Experience: • Previous marketing or digital marketing experience to promote tourism.
- Innovation: • Demonstrates how to capitalise on social media trends. • Use of digital marketing tools creatively and evolving approaches to keep up with trends.
- Engagement: • Explains how to work with retailers, partners and community organisations in a collaborative way. • Understands how to form effective relationships with key stakeholders to meet the contract objectives. • Planned approach to obtaining retailer feedback and building it into campaigns.
- Price: • Demonstrate value for money and a creative use of media within a limited budget. • The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.
No conditions of participation were published on the notice; check the tender documents.
- Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.
- Turnover usually expected at this size: about £108,000 (twice the annual value).
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula. Turnover is an indicative market norm (≈2× annual value), not a published condition.
Competition analysis · published record, not a forecast of who will bid
How Petersfield Town Council buys Advertising and marketing services (CPV 7934), and who usually turns up
Petersfield Town Council has little published record in this market. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Local means the winner is registered in the region where that award was delivered.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners were registered in the region where that award was delivered.
i
How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards have an award date within 45 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid17%
2–322%
4–628%
7+33%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate20%
Within ±2%66%
Above estimate14%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£54k
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How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid19%
2–327%
4–625%
7+29%
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Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
Based on 23 comparable awards. Each lot reflects its own category; forecasts for different lots of the same notice are not comparative.
A statistical guide from past awards, not a price to bid.
Middle 50%£54k
Estimate£54k
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
| Supplier | This buyer’s earlier contract | Lot | Award value | Why listed |
|---|---|---|---|---|
| PGSD LimitedEarlier contract | Contract for the Provision of Grounds Maintenance Servicesstarted Sept 2026 | — | — | Matched as the earlier contract |
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £86m18 awards in 36m · last 2 months ago | 5 live · £18m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 | |
| £18m8 awards in 36m · last 1 months ago | 2 live · £5.1m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=7 | |
| £14m16 awards in 36m · last 1 months ago | 9 live · £11m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=21 | |
Clear Channel UK LtdLarge | £149m22 awards in 36m · last 5 months ago | 11 live · £144m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=8 |
JCDECAUX UK LTDLarge | £73m13 awards in 36m · last 5 months ago | 2 live · £25m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 33% above n=1 |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
What this replaces i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
41% title match.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
41% title match.
A past supplier may not bid again.
The prior contract this notice most likely re-tenders · matched by title and category (41% title match), the holder is not guaranteed to re-bid
Contract for the Provision of Grounds Maintenance Services — held by PGSD Limited; no contract end date published.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 6 Oct 2026, 12:01 BST
- Last source update
- 6 Oct 2026, 12:01 BST
- Award evaluation window
- Submission end – 26 Nov 2026
- Authority reference
DM01- FTS notice number
2026/S 000-094201- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-07818aFind a Tender
How to participate & submission route
Official notice- Requests to participate (first stage)
- —
- Tender submission deadline
- 15 Nov 2026, 23:59 GMT
- Clarification deadline
- 6 Nov 2026, 12:00 GMT
- Electronic submission
- Allowed
- Accepted languages
- en
Contractors should detail how they will meet the marketing brief, including all information outlined in the Tender Evaluation Criteria.
Please email tenders to Rochelle Halliday clerk@petersfield-tc.gov.uk
The Council's website is www.petersfield-tc.gov.uk ↗
Timeline
6 Oct 2026 → 1 Dec 2026 · 5 dates- Tender notice published21 days ago6 Oct 2026, 12:01 BST
- Today26 Oct 2026
- Clarification questions byin 11 days6 Nov 2026, 12:00 GMT
- Submission deadlinein 20 days15 Nov 2026, 23:59 GMT
- Award decision expected byin 31 days26 Nov 2026, 23:59 GMT
- Contract startsin 35 days1 Dec 2026
Notice history
1 event · 1 release on Find a Tender- Tender notice published6 Oct 2026, 12:01 BSTUK4
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.
Notices published for this procedure
- Tender notice Tender notice on Find a Tender