Advertising on Council Assets

Official notice

Authority: Cheshire East Council (Local council)

ServicesConcessionSME suitable

Sectors: Business Services & Consultancy (79) Delivery: North West (UKD62)

Concession value (operator's revenue)£0operator revenue, not the authority's budget

Tender notice expected 3 Nov 2025from the planned procurement notice

Contract term 1 yrends 31 Dec 2026 · starts 1 Jan 2026

What is being bought

Published requirement description

Soft Market Testing Exercise for Procurement of a Highway Advertising Operator. The Councils requirement is to maximise its natural assets that are adjacent to the highway within the control of the council. The aim of this soft market testing is to explore potential opportunities for a turn-key proposal for highway advertising, understand the market capacity, asset strategy and commercial models including profit sharing mechanism.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1Planned 1 yrSME

Contract period: 1 Jan 2026 – 31 Dec 2026 (1 yr)

Delivery: North WestEligibility: SME eligible

79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record

Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Past planning notice
Procurement threshold: Unspecified in notice
Regulatory regime: Concession
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 22 Aug 2025, 10:22 BST
Last source update: 22 Aug 2025, 10:22 BST
Authority reference: C4340
FTS notice number: 2025/S 000-050753
Latest notice: Preliminary market engagement notice (UK2)
Classification (CPV): Advertising and marketing services
Delivery area: North West (UKD62)
Official registry OCID: ocds-h6vhtk-058c95 Find a Tender

How it was run

Official notice

Submission deadline: —

Timeline

22 Aug 2025 → 1 Jan 2026 · 4 dates

Planning notice published
22 Aug 2025, 10:22 BST
Market engagement
12 Sept 2025, 23:59 BST
Soft market testing in the form of written feedback on our questions and ideas. Receive suggestions on routes to market and any innovation you can offer Consideration of best commercial model(s) to deliver together.
Tender notice expected359 days ago
3 Nov 2025, 23:59 GMT
Contract starts301 days ago
1 Jan 2026

Notice history

1 event · 1 release on Find a Tender

Preliminary market engagement notice published
22 Aug 2025, 10:22 BST
UK2

Commercial outcome & contract awards

Pipeline notice

Awards (0): No award published
Contracts (0): No contract published
Bid statistics: No aggregate bid statistics published

Contracting authority & participating public bodies

Cheshire East Council

Contracting authorityPublic authority - sub-central government GB-PPON: PTWR-7124-XZXQ Delamere House, Delamere Street, Crewe, North West, CW12JZContact name, email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

Preliminary market engagement notice planningPreliminary market engagement noticeUK2Preliminary market engagement notice on Find a Tender22 Aug 2025, 10:22 BST