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Published 15 Mar 2022, 12:20 GMT

Official UK procurement notice

An Advertising and Communications Partnership with insidethegames.biz

Official notice

Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)·Consortium: 2 public authorities

ServicesAward procedure without prior publication of a call for competition
Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG3)
Awarded value£33,500published contract · exc. VAT
Awarded 12 Jul 2022no call for competition
Awarded to ) Dunsar Media Company Ltd2 awards
Contract term 1 yr 4 moends 1 Dec 2023 · starts 19 Jul 2022

What is being bought

Published requirement description

A decision is sought on the direct award for an advertising and communications partnership with Insidethegames.biz to enable us to market Birmingham and the West Midlands to influential decision makers and opinion formers within the Major Sporting event sector.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1West Midlands Growth Company wish to make certain variations to the Agreement as set…Awarded 1 yr 4 mo

West Midlands Growth Company wish to make certain variations to the Agreement as set in this Contract Variation in order for Dunsar Media Company Ltd to provide the Front Cover Gatefold advertisement in the July 2022 edition of The insidethegames.biz Magazine:

  1. This advertisement will be:
  • Front Cover Gatefold
  • 4 x A4 Full-pages (incl IFC)
  • Full-colour
  • Read by the decision-makers of world sport.
  1. The IO/Contract includes the Design Fee for Ad creation
Contract period: 19 Jul 2022 – 1 Dec 2023 (1 yr 4 mo)
Delivery: West Midlands · As the crows flies from B19 post code

Procedure terms & legal framework

From the official record
Procedure method
Award procedure without prior publication of a call for competition
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
15 Mar 2022, 12:20 GMT
Last source update
18 Jul 2022, 10:34 BST
Authority reference
2021-WMGC-0119
FTS notice number
2022/S 000-019512
Classification (CPV)
Advertising and marketing services
Delivery area
West Midlands (UKG3)
Official registry OCID
ocds-h6vhtk-0321db Find a Tender
Why no open competition

The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Published justification

t is the intention of WMGC Ltd to directly award Insidethegames.biz contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons. Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the

parameters of the procurement. In the case of this procurement competition is absent and only one supplier can provide the expertise required to produce the product or has capacity to complete on the scale required.

How it was run

Official notice
Submission deadline
—

Timeline

18 Jul 2022 → 19 Jul 2022 · 2 dates
  1. Notice published
    18 Jul 2022, 10:34 BST
  2. Contract starts
    19 Jul 2022, 00:00 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Buyer details updated
    18 Jul 2022, 10:34 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £33,5001 contract exc. VAT · 1 repeated publication of the same award counted once
Bids received 1
Contracts signed 2latest 12 Jul 2022
Awarded toValueDateStatus
) Dunsar Media Company LtdSME£26,000 †same award published again · counted once—Awarded
) Dunsar Media Company LtdSME£33,500 †—Awarded

Contracts

  • An Advertising and Communications Partnership with insidethegames.biz · ) Dunsar Media Company LtdSME

    Signed
    12 Jul 2022
    Value
    £33,500
    Period
    19 Jul 2022 – 1 Dec 2023
    Status
    active
    • Change The initial contract was signed by the Director of Programmes on 11th January 2022 and it gave permission to enter into Contract agreement with Dunsar Media Company Ltd for services valued at £26,000 over the life of the contract. WMGC Ltd has requested Dunsar Media Company Ltd to provide further services which were scoped in the initial procurement documents, which are now required. The additional services have now became necessary to complete the delivery of required elements to the contract which now varies the original agreement. The Parties wish to make certain variations to the Agreement as set in this Contract Variation in order for Dunsar Media Company Ltd toprovide the Front Cover Gatefold advertisement in the July 2022 Edition of The insidethegames.biz Magazine 1. This advertisement will be: • Front Cover Gatefold • 4 x A4 Full-pages (incl IFC) • Full-colour • Read by the decision-makers of world sport. 2. The IO/Contract includes the Design Fee for Ad creation., Need for additional works, services or supplies by the original contractor/concessionaire: The initial contract was signed by the Director of Programmes on 11th January 2022 and it gave permission to enter into Contract agreement with Dunsar Media Company Ltd for services valued at £26,000 over the life of the contract. WMGC Ltd has requested Dunsar Media Company Ltd to provide further services which were scoped in the initial procurement documents, which are now required. The additional services have now became necessary to complete the delivery of required elements to the contract which now varies the original agreement. The variation is line with principles set PCR Regulation 72 modification of contract during their term of the contract. The modification does not render the contract materially different in character from the contract awarded. The modification through this variation is not extending the scope of the initial contract agreement considerably. The variation to this contract is not changing the economic balance of the contract in favour of the contractor in a manner which was not provided for in the initial contract.

  • An Advertising and Communications Partnership with insidethegames.biz · ) Dunsar Media Company LtdSME

    Signed
    11 Jan 2022
    Value
    £26,000
    Period
    … – 1 Dec 2023
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids———

Contracting authority & participating public bodies

2 public bodies on the notice

WEST MIDLANDS GROWTH COMPANY LIMITED

Contracting authorityPublic bodyBody governed by public lawGeneral public services 16 Summer Lane, BIRMINGHAM, West Midlands, B19 3SDContact name, email

Dispute resolution & review bodies

  • Commercial Working GroupReview body Birmingham

Bidders & participating suppliers

2 commercial parties on the notice
  • ) Dunsar Media Company LtdAwarded supplier Suite 9-15, 4th Floor, Acorn House, 381 Midsummer Boulevard,, Milton Keynes, South East, MK9 3HP
  • Dunsar Media Company LtdAwarded supplier Suite 9/15, 4th Floor Acorn House, Midsummer Boulevard, Milton Keynes, South East, MK9 3HP

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.