Find a TenderAwardedContract award notice
Published 29 Jul 2025, 16:40 BST

Official UK procurement notice

BBC Proms Media Selling · UK public procurement notice

Official notice

Authority: BBC (British Broadcasting Corporation) (Public body)

ServicesCompetitive flexible procedureAbove thresholdSME suitableVCSE suitable
Published estimate£360,000≈ £120k / year · £432,000 inc. VAT
Submissions closed 26 Aug 2025awarded 15 Sept 2025
Award (standstill) to CPL One ltd
Contract term 3 yrsends 30 Sept 2028 · up to 30 Sept 2029 with extensions · starts 1 Oct 2025

What is being bought

Published requirement description

The requirement is summarised below:-

The Supplier shall sell advertising space for the print projects detailed below, with expected page availabilities in parentheses:

  • BBC Proms Guide (maximum 48pp + 2 covers)
  • BBC Proms Programmes (advertising shell common to all programmes 48pp + 2 covers; per concert adverts up to 5pp per concert)
  • BBC Symphony Orchestra Programme (4pp + 2pp covers)

Programmes are distributed at concert venues including the Royal Albert Hall and other venues across the UK; the Proms Guide is sold through major retailers including Amazon, Blackwells, Bloomsbury, Royal Albert Hall, Waterstones, WH Smith and other independent bookstores. The Proms Guide is also sold in eBook and Epdf formats.

The anticipated print run for the 2026 Proms Guide is no more than 33,000 copies. Print runs for the Proms programmes vary for each concert;

The Supplier must also be able to adapt to the changing business model in the area of digital publications, selling in advertising space across digital formats and platforms as agreed with the BBC. The Supplier should be prepared for these ambitions to increase year on year and have the necessary resources in place to respond.

  • How the procedure runs: - Initial submission of tenders - BAFO stage - Contract Award

CPV: Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 3 yrsSMEVCSEPublished value£360,000
Contract period: 1 Oct 2025 – 30 Sept 2028 (3 yrs) · up to 30 Sept 2029 with extensionsValue: £360,000 exc. VAT · £432,000 inc. VAT
Delivery: UKEligibility: SME eligibleVCSE eligible
Extensions: There is an initial term of 3 years with a further possible extension of 12 months
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    Full details can be found in the published tender documentation

  • Technical & professional ability

    Full details can be found in the published tender documentation

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 45%Price: 55%
Published sub-criteria (2)
  • Merit: 45%
  • Whole Life Cost: 55%
Published award criteria (2)
  • Merit
  • Whole Life Cost
Conditions of participation2
  • Economic & financial standing

    Full details can be found in the published tender documentation

  • Technical & professional ability

    Full details can be found in the published tender documentation

What this means for your bid
  • Price carries 55 of 100 points: a 10% discount moves about 5.5 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA, CPTPP)
Recurring procurement
Unspecified in notice
First published
29 Jul 2025, 16:40 BST
Last source update
15 Sept 2025, 15:50 BST
Award evaluation window
Submission end – 17 Sept 2025
Authority reference
PROC 2025 35 KW BBC Proms Media Selling
FTS notice number
2025/S 000-044005
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-05686d Find a Tender
How it runs
  • Initial submission of tenders
  • BAFO stage
  • Contract Award
Review and risk notes
Risks

A preliminary market engagement notice was not published as information was discussed with the incumbent.

How it was run

Official notice
Run through: portal not identified
Electronic submission allowedLanguage: EN
Submission deadline
26 Aug 2025, 14:00 BST
Clarification deadline
18 Aug 2025, 17:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Timeline

29 Jul 2025 → 1 Oct 2025 · 8 dates
  1. Tender notice published
    29 Jul 2025, 16:40 BST
  2. Clarification questions by
    18 Aug 2025, 17:00 BST
  3. Submission deadline
    26 Aug 2025, 14:00 BST
  4. Assessment summaries sent
    15 Sept 2025, 00:00 BST
  5. Latest notice published
    15 Sept 2025, 15:50 BST
  6. Award decision expected by
    17 Sept 2025, 23:59 BST
  7. Standstill ends397 days ago
    24 Sept 2025, 23:59 BST
  8. Contract starts391 days ago
    1 Oct 2025, 00:00 BST

Notice history

4 events · 2 releases on Find a Tender · since 29 Jul 2025
  1. Tender notice published
    29 Jul 2025, 16:40 BST
    UK4
  2. Contract award notice published
    15 Sept 2025, 15:50 BST
    UK6
  3. Status changed to complete
    15 Sept 2025, 15:50 BST
  4. Contract signature expected
    26 Sept 2025, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £360,0001 award exc. VAT
Bids received 11 from SMEs
Awarded toValueDateStatus
CPL One ltdSME1 Oct 2025 – 30 Sept 2028 · up to 30 Sept 2029Extensions: The extension can be taken upon review at least 3 months prior to the expiry of the initial term£360,00015 Sept 2025standstill to 24 Sept 2025Standstill

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1final-stage tenders10—

Contracting authority & participating public bodies

BBC (British Broadcasting Corporation)

Contracting authorityPublic authority - sub-central government GB-PPON: PJRB-3233-GTQL Broadcasting House, Portland Place, London, London, W1A 1AAContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • CPL One (Trading as Cabbells)Awarded supplierGB-COH: 03194247 CPL One, 1 Cambridge Technopark, Newmarket Road, Cambridge, East of England, CB5 8PBContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender