BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services

Overview

Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels.

• Contract Duration: 24 months
• Possible Extension: 12 months (subject to performance review)
• Estimated Annual Value: £100,000 (including VAT)
• Location Focus: Bath and North Somerset

We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region.

What We Need

We are seeking a full-service media partner who can:

• Plan and buy media across a wide range of platforms, including:
• Billboards (paper and digital)
• Bus and rail station ads
• Cinema and poster sites
• Radio and TV advertising
• Print (leaflets, brochures)
• Experiential and event marketing
• Door drops and telemarketing
• Support digital marketing, including:
• Paid ad campaigns (Google, social media, etc.)
• Strategic input and campaign planning
• Ad hoc digital support and training for our team
• Collaborate closely with our in-house marketing and digital teams to:
• Align campaigns with our brand and goals
• Share insights and performance data
• Provide creative feedback and asset reviews
• Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity.

We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider.

Key Requirements

Your proposal should clearly demonstrate:

• Relevant experience in media buying and planning, especially in the education or public sector.
• Digital marketing expertise, including training and upskilling internal teams.
• Understanding of brand strategy and how to integrate offline and online campaigns.
• Collaborative approach, with clear communication and dedicated account management.
• Transparent pricing, including any rebates or markups from media owners.

We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values.

Submission Checklist

To be considered, your submission must include:

Responses to Quality and Social Value Questions, see attached documents

Completed Pricing Document, see attached documents

Signed Conflict of Interest Declaration, see attached documents

For full information regarding this tender, please review all attached documents.