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Published 2 Jun 2025, 09:58 BST

Official UK procurement notice

BFI Player CRO Services · UK public procurement notice

Official notice

Authority: British Film Institute (Charity / VCSE)

ServicesBelow threshold - open competitionBelow thresholdSME suitable
Sectors: IT Services & Software (72) Delivery: Delivery location not published
Published estimate£50,000£60,000 inc. VAT
Submissions closed 2 Jul 2025awarded 14 Oct 2025
Awarded to REO DIGITAL LIMITED
Contract term 6 moends 12 Feb 2026 · up to 12 Mar 2026 with extensions · starts 13 Aug 2025

What is being bought

Published requirement description

BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.

We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.

CPV: Computer audit services · Computer support and consultancy services · Computer testing services · Computer-related professional services · Software consultancy services · Systems consultancy services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 6 moPublished value£50,000
Contract period: 13 Aug 2025 – 12 Feb 2026 (6 mo) · up to 12 Mar 2026 with extensionsValue: £50,000 exc. VAT · £60,000 inc. VAT
Extensions: Extension available if required to complete work.
72246000 Systems consultancy services72266000 Software consultancy services72590000 Computer-related professional services72600000 Computer support and consultancy services72810000 Computer audit services72820000 Computer testing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lot awarding rule: Quality 75% Value for Money 25%

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
2 Jun 2025, 09:58 BST
Last source update
12 Dec 2025, 09:58 GMT
Authority reference
2025/436
FTS notice number
2025/S 000-029007
Latest notice
Contract award notice (UK6)
Classification (CPV)
Computer audit servicesComputer support and consultancy servicesComputer testing servicesComputer-related professional servicesSoftware consultancy servicesSystems consultancy services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-052a44 Find a Tender

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowed
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
2 Jul 2025, 13:00 BST
Clarification deadline
25 Jun 2025, 13:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

www.in-tendhost.co.uk/bfi/aspx/Home ↗

Please register on this website to see tender documents.

Timeline

2 Jun 2025 → 12 Dec 2025 · 5 dates
  1. Tender notice published
    2 Jun 2025, 09:58 BST
  2. Clarification questions by
    25 Jun 2025, 13:00 BST
  3. Submission deadline
    2 Jul 2025, 13:00 BST
  4. Contract starts
    13 Aug 2025
  5. Latest notice published318 days ago
    12 Dec 2025, 09:58 GMT

Notice history

4 events · 2 releases on Find a Tender · since 2 Jun 2025
  1. Tender notice published
    2 Jun 2025, 09:58 BST
    UK4
  2. Contract award notice published
    12 Dec 2025, 09:58 GMT
    UK6
  3. Status changed to complete
    12 Dec 2025, 09:58 GMT
  4. Contract signature expected
    15 Dec 2025, 23:59 GMT
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £50,0001 award exc. VAT
Bids received 66 from SMEs
Awarded toValueDateStatus
REO DIGITAL LIMITED2 Feb 2026 – 1 Feb 2027£50,00014 Oct 2025Awarded

Bid statistics published by the authority

BidsSMEVCSEValid bid range
6final-stage tenders60—

Contracting authority & participating public bodies

British Film Institute

Contracting authorityPublic authority - sub-central government GB-CHC: 287780 21 STEPHEN STREET, LONDON, London, W1T 1LNContact email

Bidders & participating suppliers

1 commercial party on the notice
  • REO DIGITAL LIMITEDAwarded supplierGB-COH: 03975096 China Works, 100 Black Prince Road, London, London, SE1 7SJContact email

Official documents & specifications (3)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender