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Find a TenderAwarded without competitionContract details notice
Published 4 Jun 2025, 18:39 BST

Official UK procurement notice

Collaboration with Interbev to promote English Lamb in France

Official notice

Authority: AHDB

Direct awardSME suitable
Sectors: Business Services & Consultancy (79) Delivery listed: France (FR)
Budget not disclosedValue not published
Awarded 4 Jun 2025no call for competition
Awarded to Interbev

What is being bought

Published requirement description

Collaboration with Interbev to promote English Lamb in French supermarkets

The lotProcurement structure

single lot · no lot value published
Lot #1AwardedSME
Delivery listed: France (FR)Eligibility: SME eligible
79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Jun 2025, 18:39 BST
Last source update
4 Jun 2025, 18:48 BST
Authority reference
STA10234
FTS notice number
2025/S 000-030059
Latest notice
Contract details notice (UK7)
Delivery area in notice
France (FR)
Official registry OCID
ocds-h6vhtk-054325 Find a Tender
Why no open competition
Single Suppliers Technical Reasons
Published justification

no reasonable alternative or substitute exists and the absence of

competition is not the result of an artificial narrowing down of the parameters of the

procurement

Notice history

4 events · 3 releases on Find a Tender · since 4 Jun 2025
  1. Transparency notice published
    4 Jun 2025, 18:39 BST
    UK5
  2. Contract award notice published
    4 Jun 2025, 18:44 BST
    UK6
  3. Contract details notice published
    4 Jun 2025, 18:48 BST
    UK7
  4. Contract signature expected
    4 Jun 2025, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Contracts signed 1latest 4 Jun 2025
Awarded toValueDateStatus
Interbev5 Jun 2025 – 31 Mar 2026€197,9214 Jun 2025Awarded

Contracts

  • Contract 1 · Interbev

    Signed
    4 Jun 2025
    Value
    €197,921
    Period
    5 Jun 2025 – 31 Mar 2026
    Status
    active

Contracting authority & participating public bodies

Agriculture and Horticulture Development Board

Contracting authorityPublic authority - central government GB-PPON: PBHX-8363-MBBV Middlemarch Business Park, Siskin Parkway East, Coventry, West Midlands, CV3 4PEContact email

Bidders & participating suppliers

1 commercial party on the notice
  • InterbevAwarded supplier 207 Rue de Bercy, TSA 21307, Cedex 12, Paris, FR, 75564, FRContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender