Official UK procurement notice
Creative & Interior Design Framework
Authority: Peabody Trust (Public body)
What is being bought2 lots · detail below
Published requirement descriptionThis will be a 2 Lot framework for a 3 year term with a 1 year extension option to provide marketing services to support Peabody’s New Homes Sales & Marketing team and other authorised users.
Lot 1 – Creative design
To design and deliver high quality creative work and assets that align with wider marketing communications strategies
Lot 2 – Interior Design
To plan, design and install our show homes and/or sales offices to support our sales programmes.
- How the procedure runs: Procurement will involve a Conditions of Participation stage including a Procurement Specific Questionnaire followed by a final tender stage.
CPV: Advertising and marketing services
How this framework works
From the published notice- Type
- Open framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Bids received
- 13 bids on the busiest of 2 lots · 9 suppliers appointed
- Framework period
- 3 yrs · up to 4 yrs from 1 Jan 2026
- Supplier levy on call-offs (max %)
- No fees charged to suppliers
Who may buy through it
All other housing associations operating as a public contracting authority
Published description of the framework
Call off contracts will be awarded with or without competition under competitive flexible procedure. Any prices established at framework level will be considered the ceiling prices for call offs with providers encouraged to improve upon these where possible at the call-off stage.
Lots and requirements (2)Procurement structure
2 lots · all with a published value · evaluation weights differ by lotEvery one of these 2 lots carries the same published figure, £3,000,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Creative designAwardedRenewalceiling above
Secure full-service creative agencies to deliver high-impact assets for Peabody’s 4-year sales program, ensuring alignment with marketing strategies and target demographics.
What do we expect?
Ability to design and deliver creative assets to a high standard that are fit for purpose and align with the wider marketing communication strategy (scheme specific and/or Peabody).
Ability to create world class designs across:
Overall development branding, strapline and brand positioning
Multi-tenure/multi-phase campaign creative
Fit for purpose advertising concepts and creative that includes;
Lifestyle, floorplan brochures and other supporting guides i.e. Investor & Fact sheets in digital and print ready format
Multi channel campaign rollout:
Digital: Website banners, PPC assets, email templates (design & build)
OOH: Hoarding, building, tube ads, bus stops, press ads
Sales suites: Display graphics
Social media visuals and campaigns
Animated video content
Video & photography content (lifestyle and/or product)
Expert audience insights (first-time buyers, BOMAD, investors)
Strong attention to detail, design and copywriting abilities
Innovative understanding to incorporate modern design trends and creative best practices to all works
Provide ad hoc creative support and work collaboratively within budget for deliverables; ensuring transparency and clarity with regards to costs
Operate across UK residential and/or commercial real estate and delivering campaigns overseas (Middle-East & China).
- Economic & financial standing
Included in PSQ
- Technical & professional ability
Technical questions included in PSQ
Lot #2Interior DesignAwardedRenewalceiling above
We have an ambitious sales programme over the next four years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.
What do we expect?
Impactful and functional designs that align with target market aspirations and brand values, across all tenures
Understanding of current and future market trends, particularly within the London residential property sector and Home Counties.
Develop interior design concepts with clear consideration of the target market’s needs and aspirations, surrounding area and local context, competitors and brand alignment including show home plans that maximises space while achieving elevated style among competitive show apartments in the area. Ensure sales offices are designed to be functional, welcoming, and reflective of the brand identity.
Specifying, supplying, and installing all decorative finishes, including painting, wallpaper, window treatments, and electrical fittings, sourcing and managing trades as required whilst adhering to the provided budget for deliverables, ensuring transparency with costs and documenting cost-saving initiatives.
Dress outdoor spaces cohesively with furniture, lighting, and decorative elements that complement the interior design and target market aspirations.
Emphasise sustainability by prioritizing designs and materials that can be reused or repurposed effectively.
- Economic & financial standing
See PSQ on Delta portal
- Technical & professional ability
See PSQ on Delta portal
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Social value | Split |
|---|---|---|---|---|
| 1 · Creative design | 50% | 30% | 20% | |
| 2 · Interior Design | 50% | 30% | 20% |
- Price carries 30 points on every lot: a 10% discount moves about 3 points.
- “Creative & Interior Design Framework” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- All other housing associations operating as a public contracting authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA, CPTPP)
- Recurring procurement
- Unspecified in notice
- First published
- 29 Jul 2025, 16:05 BST
- Last source update
- 11 May 2026, 15:29 BST
- Award evaluation window
- Submission end – 10 Nov 2025
- Authority reference
PA0012- FTS notice number
2025/S 000-043977- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-056858Find a Tender
- How it runs
Procurement will involve a Conditions of Participation stage including a Procurement Specific Questionnaire followed by a final tender stage.
How it was run
Official notice- Appointment period ends
- 6 Oct 2025, 12:00 BST
- Clarification deadline
- 26 Aug 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
- Supplier levy on call-offs (max %)
- call-off levy · No fees charged to suppliers
www.delta-esourcing.com ↗ Enquiry deadline is set for return of PSQ, tender submission deadline is the main tender for those successfully through the conditions of participation shortlisting stage
Timeline
29 Jul 2025 → 20 May 2026 · 8 dates- Tender notice published29 Jul 2025, 16:05 BST
- Clarification questions by26 Aug 2025, 12:00 BST
- Admission / appointment period ends386 days ago · period end, not a bid countdown6 Oct 2025, 12:00 BST
- Award decision expected by350 days ago10 Nov 2025, 23:59 GMT
- Contract starts299 days ago1 Jan 2026
- Assessment summaries sent172 days ago8 May 2026, 00:00 BST
- Latest notice published168 days ago11 May 2026, 15:29 BST
- Standstill ends159 days ago20 May 2026, 23:59 BST
Notice history
4 events · 2 releases on Find a Tender · since 29 Jul 2025- Tender notice published29 Jul 2025, 16:05 BSTUK4
- Contract award notice published11 May 2026, 15:29 BSTUK6
- Status changed to complete11 May 2026, 15:29 BST
- Contract signature expected21 May 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast£3,000,000 inc. VAT is the framework's published maximum, restated by the publisher on 2 award rows. It is one ceiling, not 2 separate sums, and no share per lot is published; those rows read “ceiling above”.
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Across several lots2 awards | |||
| BELL INTEGRATED COMMUNICATIONS LIMITED, Cast Media Group Ltd, FULL COMMUNICATIONS HOLDINGS LIMITEDSME, Fresh Lemon LimitedSME, MOYO CREATIVE LTDSME, PUTTOCK BROWN LIMITEDSME +3 more22 May 2026 – 21 May 2029 · up to 21 May 2030Extensions: Upto 12 months | ceiling above | 7 May 2026standstill to 20 May 2026 | Standstill |
| BELL INTEGRATED COMMUNICATIONS LIMITED, Cast Media Group Ltd, FULL COMMUNICATIONS HOLDINGS LIMITEDSME, Fresh Lemon LimitedSME, MOYO CREATIVE LTDSME, PUTTOCK BROWN LIMITEDSME +3 more22 May 2026 – 21 Dec 2029 · up to 21 May 2030Extensions: Upto 12 months | ceiling above | 7 May 2026standstill to 20 May 2026 | Standstill |
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Creative design | 13final-stage tenders | 2 | 0 | — |
| 2 · Interior Design | 13final-stage tenders | 2 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
9 commercial parties on the notice- Bell Integrated Communications LtdFramework contractor
- Cast Media Group LtdFramework contractor
- Four Communications LtdFramework contractor
- Fresh Lemon LtdFramework contractor
- Full Communications Holdings LtdFramework contractor
- Moyo Creative LtdFramework contractor
- Philosophy Design LtdFramework contractor
- Puttock Brown LtdFramework contractor
- Strudel London LtdFramework contractor
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender