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Published 14 May 2026, 10:37 BST

Official UK procurement notice

DHSC: Media Buying and Planning (FY26-27)

Official notice

Authority: Department of Health & Social Care (Central government)

ServicesAward under frameworkAbove threshold
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Published estimate£245,000,000≈ £61m / year · £294,000,000 inc. VAT0.1% below first published estimate
Awarded 18 Jun 2026
Awarded to Wavemaker Ltd
Contract term 4 yrsends 14 Jun 2030 · starts 10 Jun 2026

What is being bought

Published requirement description

Requirement for a new call off contract using CCS Framework RM6364 Lot 1 supplier (WPP) for media planning and buying. The contract will run for a term of 4 years until 14 June 2030, which coincides with the CCS framework end date.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded 4 yrs
Contract period: 10 Jun 2026 – 14 Jun 2030 (4 yrs)
79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
14 May 2026, 10:37 BST
Last source update
19 Jun 2026, 10:19 BST
Authority reference
C452688
FTS notice number
2026/S 000-057893
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising and marketing services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-06987d Find a Tender
Related procedures1

How it was run

Official notice
Submission deadline
—

Timeline

14 May 2026 → 19 Jun 2026 · 3 dates
  1. Planning notice published167 days ago
    14 May 2026, 10:37 BST
  2. Contract starts141 days ago
    10 Jun 2026, 00:00 BST
  3. Latest notice published131 days ago
    19 Jun 2026, 10:19 BST

Notice history

4 events · 2 releases on Find a Tender · since 14 May 2026
  1. Pipeline notice published
    14 May 2026, 10:37 BST
    UK1
  2. Contract award notice published
    19 Jun 2026, 10:19 BST
    UK6
  3. Status changed to complete
    19 Jun 2026, 10:19 BST
  4. Contract signature expected
    19 Jun 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £244,700,0001 award exc. VAT
Awarded toValueDateStatus
Wavemaker Ltd19 Jun 2026 – 14 Jun 2030£244,700,00018 Jun 2026Awarded

Contracting authority & participating public bodies

Department of Health & Social Care

Contracting authorityPublic authority - central government GB-PPON: PMQG-9965-CHZR 39 Victoria Street, London, London, SW1H 0EUContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • Wavemaker LimitedAwarded supplierGB-COH: 04078547 Sea Containers, 18 Upper Ground, London, London, SE1 9ETContact email, phone

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Pipeline notice planningPipeline noticeUK1Pipeline notice on Find a Tender