Digital and Social Media Agency Services (China)

China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service:

• Specialist knowledge of new and existing Chinese social media platforms.
• Experience of generating excellent return on investment from paid advertising on these platforms.
• Experience of working for international brands, ideally some experience of working for education providers.
• Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences.
• Provide advice on the right platforms to use for individual campaigns and targets.
• Experts in social media advertising, search engine marketing and programmatic.
• Provide interim campaign reports and recommendations for changes to improve return on investment.
• Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns.
• Provide and apply insights into new platforms and advertising opportunities.
• Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals.
• Be experts at optimizing ad campaigns and driving results.
• Provide advice on content that will resonate with these audiences, whilst also keeping content on brand.
• Generate excellent results, using the right content and budget at the right time.
• Assist us in developing a paid social media strategy and execute the agreed campaigns.