Official UK procurement notice
Digital Marketing activities in Mexico covering Pork for AHDB
Authority: AHDB
What is being bought
Published requirement descriptionAHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
- Maximise and track engagement with AHDB’s core target audience social media
- Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
- Increase and track participation to our events
- Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico
CPV: Advertising services · Marketing services
The lotProcurement structure
single lot · no lot value publishedLot #1Our focus is on growing our profile, reach and reputation, building awareness of…AwardedRenewal
Our focus is on growing our profile, reach and reputation, building awareness of British high-quality pork in Mexico. We want to continuously improve how we curate content across our digital marketing channels (Facebook & LinkedIn) to enable effective communication about the breath of our work.
- Identify opportunities for paid promotion through all social media channels
- Identify audiences & targeting opportunities
- Create & deliver a successful Social Media Content and Advertising Strategy
- Ad budgeting & goal setting
- Ad creation - for remarketing, brand awareness, event promotion, newsletter subscription, etc…
- Day to day campaign management
- Monthly Reporting, forecasting & budget spend
- Offer advice & guidance for sponsored (boosted) ads
- Social media paid ad marketing to include: Facebook & LinkedIn
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical: 60
- Pricing: 60
Published award criteria (2)
- Technical: 60
- Pricing: 60
- Price carries 60 of 120 points: a 10% discount moves about 6 points. This one is won on the number: sharpen the price before polishing the prose.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 18 May 2022, 08:35 BST
- Last source update
- 20 Oct 2022, 11:55 BST
- Award evaluation window
- 7 Jul 2022 – …
- Authority reference
2021-546- FTS notice number
2022/S 000-029567- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-033a5bFind a Tender
- Electronic trading
- e-invoicing allowed · electronic payment
Publisher note: Procurement Manager
How it was run
Official noticeTender documents are also served through a separate tool: https://defra.bravosolution.co.uk/ ↗
- Submission deadline
- 7 Jul 2022, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Bids opened
- 7 Jul 2022, 13:00 BST
Timeline
7 Jul 2022 → 20 Oct 2022 · 4 dates- Submission deadline7 Jul 2022, 12:00 BST
- Bids opened7 Jul 2022, 13:00 BST
- Contract starts3 Oct 2022, 00:00 BST
- Notice published20 Oct 2022, 11:55 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete20 Oct 2022, 11:55 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Perez Vega ConsultingSMEDigital Marketing activities in Mexico | £180,000 † | — | Awarded |
Contracts
Digital Marketing activities in Mexico · Perez Vega ConsultingSME
- Signed
- 3 Oct 2022
- Value
- £180,000
- Period
- … – 3 Oct 2025
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 9bids · 9 electronic | 9 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- DefraMediation body
Bidders & participating suppliers
1 commercial party on the notice- Perez Vega ConsultingAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Technical selection criteria
- Economic and financial selection criteria