Engagement and Marketing Activities

Single Suppliers Intellectual Property Exclusive Rights; Additional Repeat Further Following Competitive Procedure

A need to consolidate digital marketing suppliers and to pivot marketing strategy following external factors impacting recruitment numbers. A need to move quickly and decisively, with a supplier already in place for consistency of approach. To provide services related to Clearing Activities. The University of Kent reviewed the performance of its current media operating model, which involves working with two separate agencies across recruitment and brand campaigns. Analysis of recent cycles and campaign data shows that this dual agency approach was no longer delivering the level of integration, agility, or performance required to meet increasingly challenging recruitment targets. Fragmentation across planning, optimisation, and reporting has limited our ability to respond quickly to market shifts and to maximise the impact of our investment.