Official UK procurement notice
EOL AI Customer Chat Bot · UK public procurement notice
Authority: British Council (Local council)
What is being bought
Published requirement descriptionBritish Council English Online offers personalized language courses to help learners gain confidence and improve their speaking, pronunciation, and vocabulary skills. Our platform provides small group classes and private one-to-one sessions, allowing students to customize their timetable based on their goals and interests. We cater to all proficiency levels, from beginner to advanced.At any point during the student’s journey, they may need assistance and guidance for:Getting started and where to go next, how to navigate the siteGuidance through the sign up/registration processAnswering common questions on services, policies, offersBeing able to handle questions in different languages and to respond in that languageProduct suggestions based on history and user preferencesPersonalised promotions/discountsAllowing the user to provide feedback and to also include short surveysCurrent monthly website traffic: ~800,000 visitors
CPV: Customer Relation Management software package · Sales or marketing software package
The lotProcurement structure
single lot · no lot value publishedLot #1Last year the British Council led 9M new users to the English Online websitePlanned
Last year the British Council led 9M new users to the English Online website. Users take longer to make their decision: While we are increasing conversion rate to transactions through A/B testing, we have seen an increase in time in which the users decide to purchase. Different cultures, different needs: We also concluded onsite surveys to understand what information users need and to adapt content accordingly. We realised that depending on where users are from, they might need different information on the website. Best practice is to provide language pages and using a chatbot to personalise information they need to make their decision (provide answers to different questions).Lack of attention: The attention span of a user has dropped down to 8 seconds and they are looking for quick answers to their questions.Quick solutions: In today's fast-paced digital environment, customers expect quick response to their questions. They do not really look at the FAQ pages (don’t look around to search for an answer) but rather want to be presented with an answer as quickly as possible. If they don’t, they move on to the competition.Therefore we are looking at how we can use AI powered Chatbots which can handle multiple inquiries simultaneously and allows for scalability. With personalized recommendations and responses based on user data and behaviour, to enhance overall customer experience. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to in-tendhost.co.uk/britishcouncil ↗ . You may then have to register your company before you can express an interest for this project and get access the documents.
Procedure terms & legal framework
From the official record · publisher note attached- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Goods
- Notice status
- Past planning notice
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 7 Feb 2025, 15:45 GMT
- Last source update
- 7 Feb 2025, 15:45 GMT
- Authority reference
BC/03768- FTS notice number
2025/S 000-004226- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04dceaFind a Tender
Publisher note: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.In-Tend Project Reference: BC/03768Project Title: PIN: UK_446 - EOL AI Customer Chat Bot
How it was run
Official notice- Submission deadline
- —
Timeline
7 Feb 2025 → 7 Feb 2025 · 2 dates- Tender notice expected7 Feb 2025
- Notice published7 Feb 2025, 15:45 GMT
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.