Sales, marketing and business intelligence software package: UK Tenders, Buyers & Competition
CPV 48480000·Services · class·in Software Packages & ERP
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Tenders you can still bid for.
Notices at tender stage whose deadline has not passed, counted the way the search counts them: a notice shows under every code and region it names.
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Notices published in the last 12 months.
Counted per tender, not per lot, against the 12 months before where shown.
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What a contract here is usually worth.
Middle value of published award values, VAT excluded. Framework ceilings are left out because they are not real contract values.
Based on 12 awards with a usable value, last 36 months.
Published values, not actual spend.
Codes and neighbouring classes
The 8-digit CPV codes notices in this class actually use, and the other classes of the same division
48481000 Sales or marketing software package10 notices · 30%48482000 Business intelligence software package6 notices · 18%- Industry specific software package 246 · 12m
- Communication software package 211 · 12m
- Networking software package 171 · 12m
- Financial analysis and accounting software package 101 · 12m
- Information systems 78 · 12m
- Time accounting or human resources software package 64 · 12m
- Medical software package 61 · 12m
- Educational software package 48 · 12m
- Database systems 46 · 12m
- Security software package 41 · 12m
- All of Software Packages & ERP →
Who buysi
Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
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Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
All notices carrying this code · official UK_CA_TYPE where published (NHS bodies are central government authorities), else derived from the authority name
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What kinds of public bodies buy here.
Notices by the buyer’s type as published, otherwise by its name.
Central government31%(10 notices)
10 of 32 notices are Central government (31%).Other public bodies25%(8 notices)
8 of 32 notices are Other public bodies (25%).Local authorities16%(5 notices)
5 of 32 notices are Local authorities (16%).Education & universities9%(3 notices)
3 of 32 notices are Education & universities (9%).Police, fire & emergency6%(2 notices)
2 of 32 notices are Police, fire & emergency (6%).Not classified13%(4 notices)
4 of 32 notices are Not classified (13%).
| Contracting authority | Type | Notices | Last 12 months | Open now |
|---|---|---|---|---|
| ORDNANCE SURVEY LIMITED | Other public bodies | 3 | 2 | 0 |
| Department for Science, Innovation & Technology | Central government | 2 | 2 | 0 |
| ABELLIO EAST MIDLANDS LIMITED | not classified | 1 | 1 | 0 |
| AFFINITY WATER LIMITED | Other public bodies | 1 | 0 | 0 |
| Caledonian Sleeper Limited | not classified | 1 | 0 | 0 |
| Codi Group Ltd | Other public bodies | 1 | 1 | 0 |
| Department for Business, Energy & Industrial Strategy | Central government | 1 | 0 | 0 |
| Department of Health & Social Care | Central government | 1 | 0 | 0 |
| Forestry England | not classified | 1 | 0 | 0 |
| High Life Highland | not classified | 1 | 0 | 0 |
30 distinct authorities in total · the ten most active shown.
Where the work is deliveredi
Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
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Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
Delivery regions (ITL1) published on 20 of 33 notices · a notice covering several regions counts in each · competition columns: contracts awarded in the last 36 months, lots delivered in the region
| Region | Notices | Bids / lot | SME wins | Local wins |
|---|---|---|---|---|
| South East England | — | — | — | |
| East of England | — | — | — | |
| North West England | — | — | — | |
| Yorkshire and the Humber | — | — | — | |
| Greater London | — | — | — | |
| West Midlands | — | — | — | |
| South West England | — | — | — | |
| North East England | — | — | — | |
| East Midlands | — | — | — | |
| Scotland | — | — | — | |
| Wales (Cymru) | — | — | — |
Local wins = the winner’s registered region is the delivery region. Dashes: fewer than ten observations.
How it is boughti
How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Commercial tool, procedure route and threshold as published on the notice, not a legal-regime claim
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Contract100%(33 notices)
33 of 33 notices are Contract (100%).
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Which procedures buyers here use.
Notices by the procedure they declare: open, selective, limited or direct. Open and selective are competitions; limited and direct are not.
Direct award33%(11 notices)
11 of 33 notices are Direct award (33%).Route not published27%(9 notices)
9 of 33 notices are Route not published (27%).Limited / restricted18%(6 notices)
6 of 33 notices are Limited / restricted (18%).Open12%(4 notices)
4 of 33 notices are Open (12%).Selective9%(3 notices)
3 of 33 notices are Selective (9%).
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How much of this market is above the legal threshold.
Notices by whether the buyer marked them above or below the threshold that triggers the full rules.
Above threshold67%(2 notices)
2 of 3 notices are Above threshold (67%).Below threshold33%(1 notice)
1 of 3 notices is Below threshold (33%).
Competition
Contracts published in the last 36 months (18) · bid counts per lot from award notices · values are net contract awards, framework and DPS ceilings excluded · SME and local status as declared
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The usual range of contract values here.
The middle half of published award values, VAT excluded, with the middle value marked. Framework ceilings are left out.
Published values, not actual spend.
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How much of this market is actually put out to competition.
Notices run as an open or selective procedure, out of all notices that say which procedure was used. Direct awards count as not competed.
2 of 18 notices that state a procedure, last 36 months.
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How much work here goes to companies based in the region.
Contract awards where the winner’s registered address is in this region, out of awards where the address is known.
Registered address, so a national firm with a local branch counts as outside.
Who winsi
Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
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Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
Ranked by distinct procedures won on notices carrying this code, then award records · 23 awards to 20 suppliers
| Supplier | Procedures | Awards | Last 12 months | Buyers |
|---|---|---|---|---|
| Business Funding Research Ltd | 2 | 2 | 1 | 2 |
| HOOTSUITE INC | 2 | 2 | 1 | 1 |
| Exiger Limited | 1 | 2 | 0 | 1 |
| Academia Ltd | 1 | 1 | 1 | 1 |
| Anchor Operating System | 1 | 1 | 0 | 1 |
| BIG TICKET, INC | 1 | 1 | 1 | 1 |
| CACI Ltd | 1 | 1 | 1 | 1 |
| CYBIT LIMITED | 1 | 1 | 1 | 1 |
Where to submiti
Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
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Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
E-sourcing portals named in the submission address · 4 of 33 notices name one · each portal page explains registration
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- What counts here. Every notice with a CPV code starting 4848. A notice with several codes counts in each sector it names. Notices from 2021 to 22 Oct 2026.
- Competition. Bids and winners cover the last three years and count each lot as its own contest; frameworks and dynamic purchasing systems are shown apart from ordinary contracts.
- Why no total spend. Notice estimates often repeat a framework’s ceiling, so adding them up would overstate the market. Typical contract values are shown instead.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.