Official UK procurement notice
GLA81467 - Collaborative Media Planning & Buying
Authority: Transport for London (Public body)·Consortium: 9 public authorities
What is being bought
Published requirement descriptionTransport for London (“TfL”) is conducting this procurement on behalf of the GLA Group Constituent Bodies and other Authorities listed below:
- Transport for London (TfL)
- Metropolitan Police Service (MPS)/ Counter Terrorism Policing (CTP)
- Greater London Authority (GLA)
- London Fire Brigade (LFB)
- London Legacy Development Corporation (LLDC)
- Mayor’s Office for Policing and Crime (MOPAC)
- Old Oak and Park Royal Development Corporation (OPDC)
- London and Partners (L&P)
The Authorities require a Framework Agreement to be put in place for a Media Agency partner. The Agency will plan media strategies and buy media space for marketing purposes, public consultations as well as recruitment campaigns. TfL is conducting the tender process to put in place a Framework Agreement for a duration of two (2) years with an option to extend for up to a further two (2) years through the use of two (2) one (1) year extensions, i.e., a maximum of 2+1+1 years.
The spend against this Framework Agreement is expected to range between £62,000,000 - £81,000,000 across the four year duration. There is no guaranteed minimum spend.
CPV: Advertising services
How this framework works
From the published notice- Places
- up to 1 suppliers
The lotProcurement structure
single lot · no lot value publishedLot #1This requirement seeks a best-in-class Media Agency that will deliver media neutral…Renewal
This requirement seeks a best-in-class Media Agency that will deliver media neutral integrated behaviour change and recruitment marketing communications, strategic planning and implementation. This includes the ability to deliver paid for media partnerships and associated content development and delivery and consultations.
Media planning and buying requirements across the Authorities are:
- Media strategic thinking and planning
- Media buying
- Planning of other free or owned media that TfL or GLA family may access over time.
- Working in collaboration with the through the line creative agency and the roster of creative agencies or in-house creative teams to deliver integrated strategic planning and media neutral communications.
- Inputting to the development of an agreed set of metrics for all activity, reviewing progress against them and providing recommendations on how to optimise activity to meet the KPIs.
- Optimising client investment in the digital arena and the implications for any client databases and websites
- Budget setting as part of the integrated communications planning process to reflect the planning and brand priorities for each fiscal year and beyond
- Creating mobilisation plans in preparation to respond urgently to high priority / high profile briefs following an unexpected event
- Keeping the client teams up to date on key market and industry developments
- Clash management
- Digital frequency management
- Brand safety- regularly reviewing the requirements and ensuring brand safety guidelines are adhered to
- Measuring and reporting on Ad Viewability
- Ensuring any content created through partnerships meets the GLA family’s standards for accessibility.
- Reporting on on-going campaign performance including media related metrics, PCAs, identifying learnings and recommendations for current and future activity.
- Investigating and maximising opportunities for brand surveys by media partners at low cost or added value as part of a media buy.
- Research and evaluation of activity including public sector polling, and econometric modelling.
- Emergency processes – the ability to pause all communications based on agreed criteria and timelines.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- “GLA81467 - Collaborative Media Planning & Buying” is a framework: the contest is a place on its panel, up to 1 suppliers, not a single contract.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes
- First published
- 16 Jun 2021, 16:23 BST
- Last source update
- 16 Jun 2021, 16:23 BST
- Authority reference
DN548175- FTS notice number
2021/S 000-013656- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02bccbFind a Tender
How it was run
Official notice- Appointment period ends
- 22 Jul 2021, 14:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
Timeline
16 Jun 2021 → 22 Jul 2021 · 3 dates- Notice published16 Jun 2021, 16:23 BST
- Invitations to tender expected21 Jun 2021, 00:00 BST
- Admission / appointment period endsperiod end, not a bid countdown22 Jul 2021, 14:00 BST
Contracting authority & participating public bodies
9 public bodies on the noticeConsortium members and other public bodies
- Counter Terrorism PolicingContracting authority
- Greater London AuthorityContracting authority
- London Fire BrigadeContracting authority
- London Legacy Development CorporationContracting authority
- London and PartnersContracting authority
- Metropolitan Police ServiceContracting authority
- Old Oak and Park Royal Development CorporationContracting authority
- The Mayor's Office for Policing and CrimeContracting authority
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.