Find a TenderAwardedContract details notice
Published 8 May 2025, 12:49 BST

Official UK procurement notice

HDD-ITT-59015 - Ad Hoc Recruitment Campaigns

Official notice

Procurement agent: Velindre University NHS Trust Please note NHS Wales Shared Services Partnership (hosted by Velindre University NHS Trust) will manage this procurement on behalf of the contracting authority. Due to having the same identifiers, we're unable to reflect this in the notice options.·On behalf of: Hywel da University Health Board

ServicesBelow threshold - open competitionBelow thresholdSME suitable
Published estimate£50,000≈ £50k / year · £60,000 inc. VAT
Submissions closed 6 Jun 2025awarded 29 Jul 2025
Awarded to Four Communications Limited
Contract term 1 yrends 30 Jun 2026 · up to 30 Jun 2027 with extensions · starts 1 Jul 2025

What is being bought

Published requirement description

Hywel Dda University Health Board (HDUHB) has awarded a contract for the provision of marketing material for ad hoc recruitment campaigns.

The following services will be provided:

Marketing materials for recruitment campaigns covering:

Carmarthenshire

Ceredigion

Pembrokeshire

Other areas of the UK outside of Wales

The service incudes but is not limited to:

Poster advertisements on buses and trains in Carmarthenshire, Ceredigion & Pembrokeshire. Posters will range in size for different campaigns; sizing will be agreed at point of enquiry for each specific campaign.

Poster advertisements in service stations such as along the M5 corridor during school holiday periods.

Digital advertisements on screens in major train stations, such as the London Underground and Manchester Piccadilly.

Spotify audio and visual recruitment advertisements in Carmarthenshire, Ceredigion, Pembrokeshire, and other areas as required. The adverts will run over 2-4 weeks.

Poster advertisements in retail areas of the UK for example shopping centres or local convenience stores.

All poster content will be created by HDUHB and will be provided to the successful bidder with the enquiry for each individual campaign. The Health Board would, during an initial meeting with the successful bidder, discuss plans for the years ahead, and timeline mutually agreed.

The successful bidder will provide:

Effective delivery plan, provided as a timeline for each campaign delivery

A response time of 5 working days to initial requests.

Photographic proof of all completed and delivered campaign.

Statistics of campaign reach, to be provided up to 4 weeks after the campaign has ended detailing the success of each campaign.

This is a zero-commitment contract, with details of each campaign agreed between the service and provider as funding allows.

CPV: Advertising campaign services · Advertising management services · Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 1 yrSMEPublished value£50,000
Contract period: 1 Jul 2025 – 30 Jun 2026 (1 yr) · up to 30 Jun 2027 with extensionsValue: £50,000 exc. VAT · £60,000 inc. VAT
Delivery: UKEligibility: SME eligible
Extensions: 12 month extension built into the contract, to be reviewed annually
Pre-qualification & selection criteria (PQQ)1
  • Condition of participation

    As per tender documents, all requirements listed within Pass/Fail Criteria

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 45%Price: 35%Social value: 20%
Published sub-criteria (3)
  • Qualitative Criteria: 45%
  • Commercial Criteria: 35%
  • Social Value Criteria: 20%
Published award criteria (3)
  • Qualitative Criteria
  • Social Value Criteria
  • Commercial Criteria
Conditions of participation1
  • Condition of participation

    As per tender documents, all requirements listed within Pass/Fail Criteria

What this means for your bid
  • Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
8 May 2025, 12:49 BST
Last source update
19 Aug 2025, 14:23 BST
Authority reference
P0312
FTS notice number
2025/S 000-019696
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising campaign servicesAdvertising management servicesAdvertising services
Delivery area
UKWales (UKL1)
Official registry OCID
ocds-h6vhtk-050eb0 Find a Tender

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on Sell2Wales
Supplier login requiredElectronic submission allowed
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Submission deadline
6 Jun 2025, 12:00 BST
Clarification deadline
30 May 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

Timeline

8 May 2025 → 19 Aug 2025 · 5 dates
  1. Tender notice published
    8 May 2025, 12:49 BST
  2. Clarification questions by
    30 May 2025, 12:00 BST
  3. Submission deadline
    6 Jun 2025, 12:00 BST
  4. Contract starts
    1 Jul 2025, 00:00 BST
  5. Latest notice published
    19 Aug 2025, 14:23 BST

Notice history

5 events · 3 releases on Find a Tender · since 8 May 2025
  1. Tender notice published
    8 May 2025, 12:49 BST
    UK4
  2. Contract award notice published
    29 Jul 2025, 12:59 BST
    UK6
  3. Status changed to complete
    29 Jul 2025, 12:59 BST
  4. Contract signature expected
    11 Aug 2025, 23:59 BST
    scheduled
  5. Contract details notice published
    19 Aug 2025, 14:23 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £50,0001 award exc. VAT
Bids received 55 from SMEs
Contracts signed 1latest 18 Aug 2025
Awarded toValueDateStatus
Four Communications LimitedAd Hoc Recruitment Campaigns1 Sept 2025 – 31 Aug 2026 · up to 31 Aug 2027Extensions: 12 month extension built into the contract, to be reviewed annually£50,00029 Jul 2025Awarded

Contracts

  • Ad Hoc Recruitment Campaigns · Four Communications Limited

    Signed
    18 Aug 2025
    Value
    £50,000
    Period
    1 Sept 2025 – 31 Aug 2026 · up to 31 Aug 2027 with extensions
    Status
    active
    Extensions
    Option to extend for a one (1) year

Bid statistics published by the authority

BidsSMEVCSEValid bid range
5final-stage tenders50—

Contracting authority & participating public bodies

2 public bodies on the notice

NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)

Procurement agentPublic authority - central governmentWelsh devolved regulations apply GB-PPON: PXWV-6492-CGMN 4-5 Charnwood Court,, Cardiff, Wales, CF14 3UZContact name, email, phone

Clients of the procurement agent

Bidders & participating suppliers

1 commercial party on the notice
  • Four Communications LimitedAwarded supplierGB-PPON: PWRQ-4311-JCJV The Hickman Building, 2 Whitechapel Road, London, London, E1 1FXContact email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender