Find a TenderAwarded
Published 30 Mar 2021, 00:56 BST

Official UK procurement notice

Media Buying for Campaigns and Advertising

Official notice

Authority: University of Ulster (Education)

ServicesOpen procedureSME suitable
Awarded value£800,000published contract · exc. VAT
Awarded 3 Mar 2021
Awarded to ANDERSON SPRATT GROUP LTD

What is being bought

Published requirement description

Media Buying for Campaigns and Advertising

CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising material · Advertising services · Business services: law, marketing, consulting, recruitment, printing and security · Marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1The Service Provider shall deliver media planning and buying services for multiple…Awarded

The Service Provider shall deliver media planning and buying services for multiple University campaigns and advertising. These campaigns and advertising requirements will vary in size and scope depending on business area and geographic location. In addition, the Service Provider will be expected to work co-operatively with our other third-party contractors as and when required to ensure that all services are cohesive and integrated.

The Service Provider will be expected to provide media buying for campaigns and advertising including planning, management and evaluation services. In addition, this will include but not be limited to, marketing insight, channel planning and best practice for multi-channel campaigns, planning and monitoring of media campaigns, post campaign evaluation and reporting. Additional information: This call-off contract was awarded following further competition as provided for under the ESPO Advertising Solutions (Recruitment Advertising and other Advertising Services) framework agreement for Framework Reference/3A-16 / Lot 2 - Public Notices Advertising.

Extensions: The contract will be for two (2) years initially, with an option to extend for any periods up to and including twenty-four (24) months.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (6)
  • Contract Implementation in Northern Ireland: 20%
  • Resource Allocation: 10%
  • Methodology for Contract Management: 20%
  • Methodology for Service Delivery: 10%
  • Cost Management: 10%
  • price: 30%
Published award criteria (6)
  • Contract Implementation in Northern Ireland: 20%
  • Resource Allocation: 10%
  • Methodology for Contract Management: 20%
  • Methodology for Service Delivery: 10%
  • Cost Management: 10%
  • Price: 30%
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
30 Mar 2021, 00:56 BST
Last source update
30 Mar 2021, 00:56 BST
Authority reference
project_25858
FTS notice number
2021/S 000-006467
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising management servicesAdvertising materialAdvertising servicesBusiness services: law, marketing, consulting, recruitment, printing and securityMarketing services
Delivery area
Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-02a0b4 Find a Tender
Review and risk notes
Review procedure

The Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (Northern Ireland).

Publisher note: It is anticipated the contract will commence on 8 March 2021

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £800,0001 contract exc. VAT
Bids received 11 from SMEs
Contracts signed 1latest 3 Mar 2021
Awarded toValueDateStatus
ANDERSON SPRATT GROUP LTDSME£800,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
1bids · 1 electronic · 2 from abroad1——

Contracting authority & participating public bodies

University of Ulster

Contracting authorityEducationBody governed by public lawEducation NIC100166 Block X Room X031, Cromore Road, Coleraine, Northern Ireland, BT52 1SAContact name, email, phone

Dispute resolution & review bodies

  • High Court of Justice in Northern IrelandReview body Belfast

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.