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Published 11 Sept 2026, 13:17 BST

Official UK procurement notice

Media Buying Services · UK public procurement notice

Official notice

Authority: Department for Transport (Central government)

Award under framework
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£30,000,000published award · exc. VAT
Awarded 3 Aug 2026
Awarded to Wavemaker Ltd

What is being bought

Published requirement description

For all services related to the placing and activation of Government advertising.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
11 Sept 2026, 13:17 BST
Last source update
11 Sept 2026, 13:33 BST
Authority reference
TCOM3083
FTS notice number
2026/S 000-086417
Latest notice
Contract details notice (UK7)
Delivery area
UK
Official registry OCID
ocds-h6vhtk-06f80e Find a Tender
Related procedures1

Notice history

3 events · 2 releases on Find a Tender · since 11 Sept 2026
  1. Contract award notice published
    11 Sept 2026, 13:17 BST
    UK6
  2. Contract details notice published
    11 Sept 2026, 13:33 BST
    UK7
  3. Contract signature expected
    11 Sept 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £30,000,0001 award exc. VAT
Contracts signed 1latest 11 Sept 2026
Awarded toValueDateStatus
Wavemaker Ltd11 Sept 2026 – 14 Jun 2030£30,000,0003 Aug 2026Awarded

Contracts

  • Media Buying Services · Wavemaker Ltd

    Signed
    11 Sept 2026
    Value
    £30,000,000
    Period
    11 Sept 2026 – 14 Jun 2030
    Status
    active
    1 agreed KPI: Support for Local and Regional Economies
    • Support for Local and Regional Economies, Creation of a ‘Social Value Catalyst Fund’ using 1% of fee income from this contract to provide seed funding or accreditation assistance to local SMEs and social enterprises

Contracting authority & participating public bodies

Department for Transport

Contracting authorityPublic authority - central government GB-PPON: PLTC-5358-LTWZ Great Minster House, 33 Horseferry Road, London, London, SW1P 4DRContact email

Bidders & participating suppliers

1 commercial party on the notice
  • Wavemaker trading as WPP650Awarded supplierGB-PPON: PPJT-1182-CPHN Sea Containers, 18 Upper Ground, London, London, SE1 9ETContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender