Media Planning and Buying Services

Official notice

Authority: University of Bath (Education)

ServicesOpen procedure

Sectors: Business Services & Consultancy (79) Delivery: South West (UKK12)

Published estimate£300,000exc. VAT

Submissions closed 23 Aug 2021

What is being bought

Published requirement description

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:

•Media strategy and planning

•Media buying

•Monitoring, reporting and evaluation

In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University’s three Faculties and School of Management.

CPV: Marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1Renewal

Delivery: South West · Bath and North East Somerset, North Somerset and South Gloucestershire

Extensions: It is anticipated any Contract will be awarded for an initial 2 Years with the option to extend for 3 x 1 year via mutual agreementVariant bids: not allowed

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Closed
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: No (one-off requirement)
First published: 23 Jul 2021, 14:15 BST
Last source update: 23 Jul 2021, 14:15 BST
Award evaluation window: 23 Aug 2021 – …
Authority reference: UOB/Proc/1023
FTS notice number: 2021/S 000-017507
Classification (CPV): Marketing services
Delivery area: South West (UKK12)
Official registry OCID: ocds-h6vhtk-02cbd1 Find a Tender

Publisher note: For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Marketing-services./9MWU4YANPK To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/9MWU4YANPK GO Reference: GO-2021723-PRO-18618142

How it was run

Official notice

Submission deadline: 23 Aug 2021, 14:00 BST
Submission channel: {"written"}
Accepted languages: en
Bids opened: 23 Aug 2021, 14:00 BST

Timeline

23 Jul 2021 → 23 Aug 2021 · 3 dates

Notice published
23 Jul 2021, 14:15 BST
Submission deadline
23 Aug 2021, 14:00 BST
Bids opened
23 Aug 2021, 14:00 BST

Contracting authority & participating public bodies

University of Bath

Contracting authorityEducationBody governed by public lawEducation Finance & Procurement, The Virgil Building, Manvers Street, Bath, South West, BA1 1JWContact email, phone Published organisation website ↗

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.