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Find a TenderAwardedContract details notice
Published 4 Jun 2026, 15:05 BST

Official UK procurement notice

Media Strategy, Planning and Buying

Official notice

Authority: Department for Business & Trade (Central government)

ServicesAward under framework
Sectors: Recreational, cultural and sporting services (92) Delivery: UK
Published estimate£80,000,000≈ £27m / year · £97,000,000 inc. VAT
Awarded 5 Jun 2026
Awarded to Wavemaker Ltd
Contract term 3 yrsends 13 Jun 2029 · up to 13 Jun 2030 with extensions · starts 14 Jun 2026

What is being bought

Published requirement description

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

CPV: Motion picture and video services · Radio and television services

The lotProcurement structure

single lot · no lot value published
Lot #1AwardedRenewal 3 yrs
Contract period: 14 Jun 2026 – 13 Jun 2029 (3 yrs) · up to 13 Jun 2030 with extensions
Delivery: UK
Extensions: Extension options published
92100000 Motion picture and video services92200000 Radio and television services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Jun 2026, 15:05 BST
Last source update
20 Jul 2026, 11:18 BST
FTS notice number
2026/S 000-068133
Latest notice
Contract details notice (UK7)
Classification (CPV)
Motion picture and video servicesRadio and television services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-06adb8 Find a Tender
Related procedures1

How it was run

Official notice
Submission deadline
—

Timeline

4 Jun 2026 → 20 Jul 2026 · 5 dates
  1. Planning notice published145 days ago
    4 Jun 2026, 15:05 BST
  2. Next notice expected144 days ago
    5 Jun 2026, 23:59 BST
  3. Contract starts136 days ago
    14 Jun 2026, 00:00 BST
  4. Standstill ends131 days ago
    18 Jun 2026, 23:59 BST
  5. Latest notice published99 days ago
    20 Jul 2026, 11:18 BST

Notice history

6 events · 3 releases on Find a Tender · since 4 Jun 2026
  1. Pipeline notice published
    4 Jun 2026, 15:05 BST
    UK1
  2. Contract award notice published
    8 Jun 2026, 16:00 BST
    UK6
  3. Status changed to complete
    8 Jun 2026, 16:00 BST
  4. Procurement method changed
    8 Jun 2026, 16:00 BST
  5. Contract signature expected
    19 Jun 2026, 23:59 BST
    scheduled
  6. Contract details notice published
    20 Jul 2026, 11:18 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £80,000,0001 award exc. VAT
Contracts signed 1latest 26 Jun 2026
Awarded toValueDateStatus
Wavemaker Ltd19 Jun 2026 – 13 Jun 2029 · up to 13 Jun 2030Extensions: Optional - up to 12 months£80,000,0005 Jun 2026Awarded

Contracts

  • Media Strategy, Planning and Buying · Wavemaker Ltd

    Signed
    26 Jun 2026
    Value
    £80,000,000
    Period
    26 Jun 2026 – 13 Jun 2029 · up to 13 Jun 2030 with extensions
    Status
    active
    Extensions
    12 month extension option
    4 agreed KPIs: Campaign Planning: Timeline Adherence · Finance: Invoicing Accuracy and Timeliness · Media Performance: Delivery Against Approved Media Plan …
    • Campaign Planning: Timeline Adherence, The Agency will develop and agree a detailed campaign planning timeline at the outset of each campaign, covering all key planning and buying milestones
    • Finance: Invoicing Accuracy and Timeliness, The Agency will submit all invoices in line with the agreed invoicing schedule, ensuring they are accurate, complete, and compliant with contract requirements.
    • Media Performance: Delivery Against Approved Media Plan, The Agency will deliver all bought media activity within the approved media plan.
    • Social Value: number of internships/appre nticeships offered during the contract, Annual placements for 3+ Apprenticeships (2 sourced from our diverse talent partners)

Contracting authority & participating public bodies

Department for Business & Trade

Contracting authorityPublic authority - central government GB-PPON: PZZJ-6312-QTTD Old Admiralty Building, London, London, SW1A 2DYContact email

Bidders & participating suppliers

1 commercial party on the notice
  • Wavemaker LtdAwarded supplierGB-COH: 04078547 Sea Containers, 18 Upper Ground, London, London, SE1 9GLContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Pipeline notice planningPipeline noticeUK1Pipeline notice on Find a Tender