Media Strategy, Planning and Buying Services

Official notice

Authority: Driver and Vehicle Standards Agency (Central government)

Award under framework

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£810,000published award · exc. VAT

Awarded 15 Jun 2026

Awarded to Wavemaker Ltd

What is being bought

Published requirement description

Media planning and buying services to support marketing campaigns across DVSA, including the Ready to Pass? Campaign, DE recruitment, Digital and Data, and campaigns supporting other services.

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: UK

79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record

Procedure method: Award under framework
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Call-off under a framework
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 15 Jul 2026, 12:51 BST
Last source update: 15 Jul 2026, 15:36 BST
Authority reference: T280023073
FTS notice number: 2026/S 000-066884
Latest notice: Contract details notice (UK7)
Delivery area: UK
Official registry OCID: ocds-h6vhtk-06cbe7 Find a Tender

Related procedures1

Call-off under framework Media and Creative Services

Notice history

3 events · 2 releases on Find a Tender · since 15 Jul 2026

Contract award notice published
15 Jul 2026, 12:51 BST
UK6
Contract details notice published
15 Jul 2026, 15:36 BST
UK7
Contract signature expected
15 Jul 2026, 23:59 BST
scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £810,0001 award exc. VAT

Contracts signed 1latest 18 Jun 2026

Awarded to	Value	Date	Status
Wavemaker Ltd15 Jul 2026 – 12 Jun 2028 · up to 12 Jun 2029Extensions: Optional 12 month extension available.	£810,000	15 Jun 2026	Awarded

Contracts

Contract 1 · Wavemaker Ltd
Signed
18 Jun 2026
Value
£810,000
Period
18 Jun 2026 – 12 Jun 2028 · up to 12 Jun 2029 with extensions
Status
active
Extensions
Optional 12 month extension available.
No agreed KPIs: Government Commercial Agency (RM6364) framework KPIs apply and the total value of the contract is below £5m.

Contracting authority & participating public bodies

Driver and Vehicle Standards Agency

Contracting authorityPublic authority - central government GB-PPON: PTMM-2614-YJDV Berkeley House, Croydon Street, Bristol, South West, BS5 0DAContact email

Bidders & participating suppliers

1 commercial party on the notice

Wavemaker Limited T/A WPP 650Awarded supplierGB-PPON: PPJT-1182-CPHN One Southwark Bridge, London, London, SE1 9HLContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender15 Jul 2026, 15:36 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender15 Jul 2026, 12:51 BST