Find a TenderAwarded
Published 20 Feb 2025, 16:05 GMT

Official UK procurement notice

Notting Hill Genesis Marketing and Media Framework

Official notice

Authority: NOTTING HILL GENESIS

Framework agreement6 lotsServicesRestricted procedure
Framework ceiling (notional)£42,600,000total for 6 lots · framework ceiling, not attributable revenue
Submissions closed 24 Mar 2025awarded 4 Aug 2025
Lots 6see the lot list below

What is being bought6 lots · detail below

Published requirement description

NHG Sales, Marketing, BTR and Placemaking teams are seeking expert suppliers to provide media, design, digital, communication and experiential services to support our new build development programme.

We are seeking consultants who can deliver excellent services, at rates that will ensure value for money for NHG's development activities.

CPV: Direct marketing services · Marketing services

How this framework works

From the published notice
Bids received
16 bids on the busiest of 6 lots · 34 suppliers appointed

Lots and requirements (6)Procurement structure

6 lots · no lot values published · evaluation weights differ by lot
Lot #1Interior Design, Furnishing and fit outAwarded

Services relating to design, supply and install of interior concepts for show homes, sales offices, residential, communal and commercial facilities for a range of customers, budgets and experiences.

Delivery: UK · UNITED KINGDOM
Second stage: up to 12 candidates invited to tenderVariant bids: not allowed
Lot #2Virtual ToolsAwarded

Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across a range of settings.

The scope of services provided within this lot ranges from computer generated visualisations and through to the development of fully interactive development models and customer tools for kiosk and web-based applications at all stages of the customer funnel.

We aim to produce sector leading content, that looks and feels highly desirable across our portfolio.

Delivery: UK · UNITED KINGDOM
Second stage: up to 15 candidates invited to tenderVariant bids: not allowed
Lot #3Media BuyingAwarded

This lot encompasses more than just the transactional element of buying media space, our appointing suppliers or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns in a fully integrated approach across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.

In this lot, we would look to suppliers to support individual development campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.

Delivery: UK · UNITED KINGDOM
Second stage: up to 5 candidates invited to tenderVariant bids: not allowed
Lot #4Public RelationsAwarded

Public relations requirement is to establish developments and homes in a distinct, authoritative voice in the London housing market and beyond, and achieve a strong, positive and consistent presence across key media titles at local, London-wide, national and international level in support of development-specific activities.

Delivery: UK · UNITED KINGDOM
Second stage: up to 5 candidates invited to tenderVariant bids: not allowed
Lot #5Branding and creative design servicesAwarded

Branding and creative design is vital to the success of sales. This lot refers to the creation and application of development place brands, the continuous development of the sales brand, and the creative application of both for online and offline purposes.

Delivery: UK · UNITED KINGDOM
Second stage: up to 15 candidates invited to tenderVariant bids: not allowed
Lot #6Signage and Way FindingAwarded

Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, produce, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.

Delivery: UK · UNITED KINGDOM
Second stage: up to 15 candidates invited to tenderVariant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lots publish different evaluation splits; there is no single procedure weighting.

What this means for your bid
  • Price carries 50–80 points depending on the lot. Read the split per lot below.
  • “Notting Hill Genesis Marketing and Media Framework” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
20 Feb 2025, 16:05 GMT
Last source update
6 Nov 2025, 16:05 GMT
Authority reference
PROC2047
FTS notice number
2025/S 000-071764
Classification (CPV)
Direct marketing servicesMarketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-04e565 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

Publisher note: FRAMEWORK VALUE: The estimated value of the Framework Agreement given in this Notice is based on NHG's current anticipated requirements. NHG cannot give any guarantees that services totalling this value will in fact be called off from this framework. AUTHORISED USERS: This Framework will be available for use by NHG and any entity within the same group of companies as NHG from time to time and any entity or joint venture company that NHG or any other NHG group member holds an interest in from time to time. NHG may also (at its sole discretion) permit use of the Framework by any other relevant contracting authority, including providers of social housing. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=990422009 GO Reference: GO-2025116-PRO-33134153

How it was run

Official notice
Appointment period ends
24 Mar 2025, 12:00 GMT
Submission channel
{"written"}
Accepted languages
en

Timeline

24 Mar 2025 → 6 Nov 2025 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    24 Mar 2025, 12:00 GMT
  2. Invitations to tender expected
    2 May 2025, 00:00 BST
  3. Notice published355 days ago
    6 Nov 2025, 16:05 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    6 Nov 2025, 16:05 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 34admitted to the panel · see the list ↓
Bids received 16busiest of 6 lots
Contracts signed 7latest 4 Aug 2025

7 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

All 3 of these contracts carry the same published figure, £5,880,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

  • Lot 5: Branding and Creative Design Services

    Signed
    4 Aug 2025
    Value
    ceiling above
    Status
    active
  • Lot 5: Branding and Creative Design Services

    Signed
    4 Aug 2025
    Value
    ceiling above
    Status
    active
  • Lot 1 - Interior Design, Furnishing and Fit Out

    Signed
    28 Jul 2025
    Value
    £7,760,000
    Status
    active
  • Lot 2: Virtual Tools

    Signed
    28 Jul 2025
    Value
    £3,360,000
    Status
    active
  • Lot 3: Media Buying

    Signed
    28 Jul 2025
    Value
    £19,520,000
    Status
    active
  • Lot 4: Public Relations

    Signed
    28 Jul 2025
    Value
    ceiling above
    Status
    active
  • Lot 6: Signage and Wayfinding

    Signed
    28 Jul 2025
    Value
    £3,080,000
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Interior Design, Furnishing and fit out6bids———
2 · Virtual Tools6bids———
3 · Media Buying5bids———
4 · Public Relations7bids———
5 · Branding and creative design services16bids———
6 · Signage and Way Finding4bids———

Contracting authority & participating public bodies

Notting Hill Genesis

Contracting authorityHousing AssociationHousing and community amenities Bruce Kenrick House, 2 Killick Street, London, UK, N1 9FLContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • Notting Hill GensisReview body LondonContact email, phone

Framework contractors & participating bidders

38 commercial parties on the notice
Show 28 more suppliers

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria