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Published 29 Jun 2026, 11:25 BST

Official UK procurement notice

PA23 UK6 - Contract award notice - Media buying

Official notice

Authority: Foreign, Commonwealth and Development Office (Central government)

Award under framework
Sectors: Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: UK
Awarded value£2,400,000published award · exc. VAT
Awarded 29 Jun 2026
Awarded to Wavemaker Ltd

What is being bought

Published requirement description

The FCDO requires the provision of specialist media buying services to support the planning, procurement and placement of paid media in a compliant and value for money manner. Under the RM6364 Media and Creative Services framework (Lot 1), Wavemaker is the sole provider authorised to purchase media space and acts as the Department’s media buying agency within the scope of the framework. The supplier will provide advice on appropriate media channels and formats to meet campaign objectives, informed by audience insight, communications priorities and budget considerations, and will secure media space across suitable channels. The scope covers both UK and international activity, reflecting the FCDO’s global remit. The supplier will be expected to operate across multiple markets, ensuring a consistent approach while accommodating local requirements. The requirement includes support for digital and audience led approaches alongside traditional media.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
79340000 Advertising and marketing services92200000 Radio and television services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
29 Jun 2026, 11:25 BST
Last source update
10 Jul 2026, 08:58 BST
Authority reference
project_13437
FTS notice number
2026/S 000-064960
Latest notice
Contract details notice (UK7)
Delivery area
UK
Official registry OCID
ocds-h6vhtk-06bedf Find a Tender
Related procedures1

How it was run

Official notice
Submission deadline
—

Timeline

8 Jul 2026 → 10 Jul 2026 · 2 dates
  1. Standstill ends112 days ago
    8 Jul 2026, 23:59 BST
  2. Notice published110 days ago
    10 Jul 2026, 08:58 BST

Notice history

3 events · 2 releases on Find a Tender · since 29 Jun 2026
  1. Contract award notice published
    29 Jun 2026, 11:25 BST
    UK6
  2. Contract signature expected
    9 Jul 2026, 23:59 BST
    scheduled
  3. Contract details notice published
    10 Jul 2026, 08:58 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £2,400,0001 award exc. VAT
Contracts signed 1latest 9 Jul 2026
Awarded toValueDateStatus
Wavemaker LtdMedia buying9 Jul 2026 – 13 Jun 2028 · up to 13 Jun 2030Extensions: The contract includes two optional 12-month extension periods.£2,400,00029 Jun 2026Awarded

Contracts

  • Media buying · Wavemaker Ltd

    Signed
    9 Jul 2026
    Value
    £2,400,000
    Period
    9 Jul 2026 – 13 Jun 2028 · up to 13 Jun 2030 with extensions
    Status
    active
    Extensions
    The contract includes two optional 12-month extension periods.

    No agreed KPIs: KPIs have not been set at the overarching contract level because the contract is established under the RM6364 framework for ad hoc call-offs, with a maximum permitted value rather than a committed spend. The contract itself carries a £0 committed value, with actual expenditure arising only through individual call-offs. Call-offs under this arrangement are typically low value and variable in scope, meaning that performance requirements are not consistent across all potential engagements. As such, it would not be proportionate or meaningful to define standard KPIs at the contract level. Where individual call-offs meet or exceed relevant thresholds, or where performance can be appropriately assessed, KPIs will be defined and agreed on a case-by-case basis within the relevant call-off documentation. This approach ensures that performance measures are tailored, proportionate, and aligned to the nature and scale of each requirement.

Contracting authority & participating public bodies

Foreign, Commonwealth and Development Office

Contracting authorityPublic authority - central government GB-PPON: PXRR-8771-PHVX King Charles Street, London, London, SW1A 2AHContact email

Bidders & participating suppliers

1 commercial party on the notice
  • WPP 650Awarded supplierGB-COH: 04078547 Floor 5, 1 Southwark Bridge Road, London, London, SE19HLContact email, phone

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender