Find a TenderAwarded
Published 19 Feb 2025, 10:05 GMT

Official UK procurement notice

PE0566 - Marketing Framework

Official notice

Authority: Peabody Trust Ltd (Public body)

Framework agreement4 lotsServicesRestricted procedure
Framework ceiling (notional)£7,500,000total for 4 lots · framework ceiling, not attributable revenue
Submissions closed 20 Mar 2025awarded 10 Oct 2025
Lots 4see the lot list below

What is being bought4 lots · detail below

Published requirement description

The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties.

Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects.

We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments.

The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.

CPV: Graphics software package · Marketing services · Scale models · Signage

How this framework works

From the published notice
Bids received
7 bids received · 9 suppliers appointed

Lots and requirements (4)Procurement structure

4 lots · all with a published value · same evaluation weights on every lot
Lot #13D ModelmakersCancelledRenewalPublished value£500,000

Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area. Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/M5R2U2P6D7 ↗

Delivery: UK · UNITED KINGDOM
Extensions: It is expected that the framework will be retendered at expiry subject to the needs of the businessVariant bids: allowed
Lot #2CGI and 3D VisualisationCancelledPublished value£1,800,000

We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.

Delivery: UK · UNITED KINGDOM
Second stage: 3–null candidates invited to tenderVariant bids: allowed
Lot #3SignageCancelledPublished value£700,000

We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

Delivery: UK · UNITED KINGDOM
Second stage: 3–null candidates invited to tenderVariant bids: not allowed
Lot #4Marketing SuitesCancelledPublished value£4,500,000

We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme’s brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.

Delivery: UK · UNITED KINGDOM
Second stage: 3–null candidates invited to tenderVariant bids: not allowedElectronic catalogue: required

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 4 lots
Quality: 60%Price: 35%Social value: 5%
Published award criteria (3)
  • Quality: 60
  • Social Value: 5
  • Price: 35
What this means for your bid
  • Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
  • “PE0566 - Marketing Framework” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
19 Feb 2025, 10:05 GMT
Last source update
5 Jan 2026, 19:05 GMT
FTS notice number
2026/S 000-000483
Classification (CPV)
Graphics software packageMarketing servicesScale modelsSignage
Delivery area
UK
Official registry OCID
ocds-h6vhtk-04e3b3 Find a Tender

Publisher note: Lot 1 was not awarded. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1003798886 GO Reference: GO-202615-PRO-34003167

How it was run

Official notice
Appointment period ends
20 Mar 2025, 18:00 GMT
Submission channel
{"written"}
Accepted languages
en

Timeline

20 Mar 2025 → 5 Jan 2026 · 2 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    20 Mar 2025, 18:00 GMT
  2. Notice published294 days ago
    5 Jan 2026, 19:05 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    5 Jan 2026, 19:05 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 9admitted to the panel · see the list ↓
Bids received 7
Contracts signed 3latest 10 Oct 2025

3 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • 3D CGI Visualisation

    Signed
    10 Oct 2025
    Value
    £2,000,000
    Status
    active
  • Signage

    Signed
    10 Oct 2025
    Value
    £750,000
    Status
    active
  • Marketing Suite

    Signed
    10 Oct 2025
    Value
    £4,500,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
7bids———

Contracting authority & participating public bodies

Peabody Trust

Contracting authorityPublic bodyBody governed by public lawHousing and community amenities 45 Westminster Bridge Road, London, UK, SE1 7JBContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High Court of England and WalesReview body London
  • Royal Courts of JusticeReview body London

Framework contractors & participating bidders

11 commercial parties on the notice
  • Cityscape Digital LimitedFramework contractor04303751 Printworks House,, 7 Bermondsey Street,, London, England,, UK, SE1 2DD
  • Contour Direct LtdFramework contractor03120064 Unit 40, Metropolitan Park, Greenford, UK, UB6 8XU
  • Contour Direct LtdFramework contractor03120064 Unit 40, Metropolitan Park,, Greenford, Middlesex, UK, UB6 8XU
  • F10 STUDIOS LIMITEDFramework contractor06637758 21 Portland Avenue,, Hove, UK, BN3 5NF
  • Focus Agency Group LtdFramework contractor03378775 Erskine House,, Threshelfords Business Park, Inworth Road,, Feering,, UK, CO5 9SE
  • LAVASTAR SIGNS LIMITEDFramework contractor09589755 Star House 6 Riverside Business Park,, Dogflud Way,, Farnham, Surrey, England,, Farnham, UK, GU9 7SS
  • Service Graphics LimitedFramework contractor00551336 1 Onslow Street,, London, England,, UK, EC1N 8AS
  • Service Graphics LimitedFramework contractor00551336 1 Onslow Street,, London, UK, EC1N 8AS
  • TIDYWORK STUDIO LTDFramework contractor14278482 Suite 2, Premier House,, 141 High Street,, Epping, England,, UK, CM16 4BD
  • VMIStudio LtdFramework contractor09416835 54 Thorpe Road, Norwich,, Norfolk, United Kingdom, UK, NR1 1RY
  • White Chalk CGI LtdFramework contractor10449571 13 The Courtyard Timothys Bridge Road,, Stratford Upon Avon,, Warwickshire, England,, UK, CV37 9NP

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.