Official UK procurement notice
PQNV 025 - Digital Mental Health Prevention and Emotional Wellbeing Support Offer in Shropshire
Authority: Shropshire Council (Local council)
What is being bought
Published requirement descriptionTHIS IS NOT A CALL FOR COMPETITION. THIS IS A MARKET ENGAGEMENT.
Shropshire Council is currently reviewing its future approach to universal mental health prevention and early-help support. As one part of this review, the Council wishes to understand the range of digital mental health prevention and emotional wellbeing models currently available, their evidence base, accessibility, affordability and potential applicability to Shropshire.
This engagement does not indicate that the Council has decided to recommission a digital service. Findings will inform a wider options appraisal alongside local needs evidence, review of current provision, stakeholder engagement and consideration of alternative approaches.
The overarching aim is to ensure that residents with low-level mental health or emerging wellbeing needs can access timely, appropriate support that helps prevent escalation into more complex need and reduces avoidable demand on statutory services. Digital support is being considered as part of a wider suite of accessible offers that may include social prescribing, Voluntary, Community and Social Enterprise (VCSE) provision and community-based support. Any future model will need to take account of Shropshire’s rurality and the diverse needs, preferences and circumstances of local residents, alongside local system priorities, strategies and policies.
Strategic context
Mental health and wellbeing are central to quality of life, resilience and the ability to participate in education, work, family life and communities. Good mental wellbeing is also protective against physical illness, social inequalities and unhealthy lifestyles.
Demand for mental health support has increased significantly, particularly among children and young people, many of whom experience long waits for care. Nationally, around one in five people are affected by a common mental health condition, and a substantial proportion of mental health problems are established by early adulthood (age 24).
This reinforces the importance of prevention and early intervention. Providing timely support for people with low-level mental health needs can help people manage distress earlier, maintain independence and stay connected to education, work, family life and their communities.
The emerging national direction for mental health in England also places greater emphasis on shifting from crisis-led care towards prevention, delivering support at place and within communities, and embracing the opportunities offered by digital innovation. The future offer in Shropshire should therefore support earlier, proportionate and accessible help, while complementing wider local mental health, wellbeing and community support pathways.
Current service context
Shropshire Council currently commissions a digital mental health and emotional wellbeing offer for residents aged 16+, providing anonymous online access to moderated peer support, self-management resources and learning tools. The current arrangement provides a limited number of licenses annually.
The Council is not necessarily seeking a like-for-like replacement through this engagement and is interested in understanding alternative digital models, approaches and innovations that could achieve preventative and early-help outcomes.
The Council is interested in understanding features that;
Are accessible without diagnosis or clinical referral
Supports people experiencing emerging mental ill health or reduced emotional wellbeing
Encourages self-management and early-help
Provides safe onward escalation where necessary
Is accessible across a large rural geography
Can reach groups that may not engage with traditional services
Is capable of generating meaningful information about reach, utilisation and outcomes to support review of impact and best value discussions
CPV: Health services
The lotProcurement structure
single lot · no lot value publishedPipeline intelligence · planning stage: how this market runs before the tender is published
How Shropshire Council buys Health services (CPV 8510), and who usually turns up
Shropshire Council’s published record next to the market for the same work. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Health services (CPV 8510) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Local means the winner is registered in the region where that award was delivered. The market figure counts awards delivered in West Midlands.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners were registered in the region where that award was delivered.
i
How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards have an award date within 23 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid33% / 22%
2–333% / 31%
4–633% / 24%
7+0% / 22%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate14% / 50%
Within ±2%86% / 45%
Above estimate0% / 5%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 8510Published estimate£30k
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 86 past lots.
A forecast, not a list of bidders.
1 bid22%
2–331%
4–624%
7+22%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Below threshold
- Regulatory regime
- Light touch regime
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 25 Sept 2026, 17:20 BST
- Last source update
- 25 Sept 2026, 17:20 BST
- Authority reference
PQNV 025- FTS notice number
2026/S 000-091189- Latest notice
- Preliminary market engagement notice (UK2)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-077af9Find a Tender
How it was run
Official notice- Submission deadline
- —
Timeline
25 Sept 2026 → 20 Jul 2027 · 3 dates- Planning notice published33 days ago25 Sept 2026, 17:20 BST
- Market engagement16 days ago12 Oct 2026, 23:59 BST
Organisations interested in participating in this pre-market engagement exercise are asked to respond to the questions below by 4pm on Monday 12th October 2026 by emailing Josh.Tildesley@shropshire.gov.uk
Please use the following title for your email: PME: Digital Mental Health Prevention and Emotional Wellbeing Support Offer
Following receipt of responses, providers will be invited to attend a short follow up Microsoft Teams meeting week commencing 2nd November 2026, if needed. Please note, this date may change.
Appointments will last approximately 45 minutes. If required, providers will be contacted by Josh.Tildesley@shropshire.gov.uk to arrange a meeting with the lead Public Health Consultant and system partners. Once confirmed, participants will receive a Microsoft Teams meeting invitation and joining instructions.
Personal details will be stored securely, treated confidentially and used only for the purpose of communicating about this engagement opportunity.
Questions
Your delivery model and preventative role: Briefly describe your digital offer, the population it is intended for and how it supports mental health prevention, early help and self-management before specialist or clinical intervention is required. What is distinctive about your approach compared with conventional digital self-help or peer support models?
Accessibility, reach and engagement: How do residents' access and engage with the service and what level of annual reach and active use could reasonably be expected for a Shropshire Local Authority area offer? Please describe any registration or license limits, how demand above capacity would be managed and what support you provide to promote uptake and continued engagement.
Inclusion and Shropshire fit: How would your service provide accessible, inclusive and equitable service for Shropshire residents including for rural communities, people experiencing digital exclusion or low digital confidence and those with additional accessibility, disability, language or cultural needs? How could the offer be tailored to local needs, pathways (including local information and signposting) along with identifying priority populations.
Digital innovation and user experience: What digital tools, features or service design approaches would you use to promote early help, improve user experience, encourage engagement and provide added value beyond traditional support models?
Evidence and Outcomes: What evidence supports the effectiveness of your approach for prevention and early help outcomes? Please state if this is independent evidence or internal provider generated evaluation and describe the outcomes routinely measured, including any evidence relating to wellbeing changes, self-management, prevention of escalation or use of other services.
Reporting and intelligence: What routine commissioner information, insights and data can be provided to support service monitoring, learning, assurance and reporting to relevant boards or governance groups? For example, on access, utilisation, demographics/inequalities, outcomes and user experience?
Affordability, added value and sustainability: For the purposes of this market engagement only, please describe what could be provided within an indicative annual affordability envelope of approximately £30,000 excluding VAT. This does not represent an approved budget or commitment to commission.
Safeguarding, risk and clinical governance: Please describe safeguarding, risk management, escalation and clinical governance arrangements would you put in place to ensure residents receive safe, appropriate and timely support, including where needs escalate beyond the intended scope of the service?
This pre-market engagement exercise does not constitute the commencement of a formal procurement process, and the Council is not committed to undertaking a procurement following this engagement.
For the avoidance of doubt, information provided in response to this engagement will not be used by the Council to assess providers in any subsequent procurement process.
The purpose of this exercise is to enable potential providers to share views, evidence and insight to inform the Council’s consideration of future service design and commissioning options.
Any information provided by the Council during this process is for the purposes of pre-market engagement only. No representation, warranty or undertaking is given by the Council as to the accuracy or completeness of the information provided, and the Council accepts no liability in relation to it.
- Today29 Oct 2026
- Contract startsin 263 days20 Jul 2027, 00:00 BST
Notice history
1 event · 1 release on Find a Tender- Preliminary market engagement notice published25 Sept 2026, 17:20 BSTUK2
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender