Find a TenderPlanned procurementPreliminary market engagement notice
Published 25 Sept 2026, 17:20 BST

Official UK procurement notice

PQNV 025 - Digital Mental Health Prevention and Emotional Wellbeing Support Offer in Shropshire

Authority: Shropshire Council (Local council)

ServicesBelow thresholdLight touch regime
Planned pipeline value£30,000pipeline notice, not a live tender
Tender notice expected Date not publishedfrom the planned procurement notice
Contract term 3 yrsends 19 Jul 2030 · starts 20 Jul 2027

What is being bought

Published requirement description

THIS IS NOT A CALL FOR COMPETITION. THIS IS A MARKET ENGAGEMENT.

Shropshire Council is currently reviewing its future approach to universal mental health prevention and early-help support. As one part of this review, the Council wishes to understand the range of digital mental health prevention and emotional wellbeing models currently available, their evidence base, accessibility, affordability and potential applicability to Shropshire.

This engagement does not indicate that the Council has decided to recommission a digital service. Findings will inform a wider options appraisal alongside local needs evidence, review of current provision, stakeholder engagement and consideration of alternative approaches.

The overarching aim is to ensure that residents with low-level mental health or emerging wellbeing needs can access timely, appropriate support that helps prevent escalation into more complex need and reduces avoidable demand on statutory services. Digital support is being considered as part of a wider suite of accessible offers that may include social prescribing, Voluntary, Community and Social Enterprise (VCSE) provision and community-based support. Any future model will need to take account of Shropshire’s rurality and the diverse needs, preferences and circumstances of local residents, alongside local system priorities, strategies and policies.

Strategic context

Mental health and wellbeing are central to quality of life, resilience and the ability to participate in education, work, family life and communities. Good mental wellbeing is also protective against physical illness, social inequalities and unhealthy lifestyles.

Demand for mental health support has increased significantly, particularly among children and young people, many of whom experience long waits for care. Nationally, around one in five people are affected by a common mental health condition, and a substantial proportion of mental health problems are established by early adulthood (age 24).

This reinforces the importance of prevention and early intervention. Providing timely support for people with low-level mental health needs can help people manage distress earlier, maintain independence and stay connected to education, work, family life and their communities.

The emerging national direction for mental health in England also places greater emphasis on shifting from crisis-led care towards prevention, delivering support at place and within communities, and embracing the opportunities offered by digital innovation. The future offer in Shropshire should therefore support earlier, proportionate and accessible help, while complementing wider local mental health, wellbeing and community support pathways.

Current service context

Shropshire Council currently commissions a digital mental health and emotional wellbeing offer for residents aged 16+, providing anonymous online access to moderated peer support, self-management resources and learning tools. The current arrangement provides a limited number of licenses annually.

The Council is not necessarily seeking a like-for-like replacement through this engagement and is interested in understanding alternative digital models, approaches and innovations that could achieve preventative and early-help outcomes.

The Council is interested in understanding features that;

Are accessible without diagnosis or clinical referral

Supports people experiencing emerging mental ill health or reduced emotional wellbeing

Encourages self-management and early-help

Provides safe onward escalation where necessary

Is accessible across a large rural geography

Can reach groups that may not engage with traditional services

Is capable of generating meaningful information about reach, utilisation and outcomes to support review of impact and best value discussions

CPV: Health services

The lotProcurement structure

single lot · no lot value published
Lot #1Planned 3 yrs
Contract period: 20 Jul 2027 – 19 Jul 2030 (3 yrs)
Delivery: West Midlands

Who is likely to bid for this lot ↓

Pipeline intelligence · planning stage: how this market runs before the tender is published

How Shropshire Council buys Health services (CPV 8510), and who usually turns up

Shropshire Council’s published record next to the market for the same work. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Health services (CPV 8510) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerShropshire Council · division 85
The marketHealth services (CPV 8510) · West Midlands
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 4 of 13 known-size awards · market: CPV 8510 · West Midlands, n=453
31%54%

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

Local means the winner is registered in the region where that award was delivered. The market figure counts awards delivered in West Midlands.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 11 of 18 known-location awards · market: CPV 8510 · West Midlands, n=840
61%71%

Most of this buyer’s recorded winners were registered in the region where that award was delivered.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the bid deadline to the award date, on competitions that published both.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: 12 decided notices · market: CPV 8510 · West Midlands, n=12
23 days69 days

Half of these awards have an award date within 23 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

The market share is a minimum: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: exactly 7 of 16 procurements with awards had no recorded rival · market: CPV 8510 · West Midlands, n=310
44%65%

Direct awards or one recorded bid are common here. Check the route before spending time on a bid.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer15 lots with bid counts · broad CPV 85
33% had one bid
The market86 lots with bid counts · CPV 8510 · West Midlands
22% had one bid
Buyer / market · select a colour for counts
1 bid33% / 22%
Buyer: 5 of 15 lots with published bid counts. Market: 19 of 86 lots with published bid counts.
2–333% / 31%
Buyer: 5 of 15 lots with published bid counts. Market: 27 of 86 lots with published bid counts.
4–633% / 24%
Buyer: 5 of 15 lots with published bid counts. Market: 21 of 86 lots with published bid counts.
7+0% / 22%
Buyer: 0 of 15 lots with published bid counts. Market: 19 of 86 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

Past prices are a guide, not a bid price.

Last 36 months.

This buyer14 lots with estimate and award · broad CPV 85
14% below estimate
The market40 lots with estimate and award · CPV 8510 · West Midlands
50% below estimate
Buyer / market · select a colour for counts
Below estimate14% / 50%
Buyer: 2 of 14 lots with an estimate and award. Market: 20 of 40 lots with an estimate and award.
Within ±2%86% / 45%
Buyer: 12 of 14 lots with an estimate and award. Market: 18 of 40 lots with an estimate and award.
Above estimate0% / 5%
Buyer: 0 of 14 lots with an estimate and award. Market: 2 of 40 lots with an estimate and award.
2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Lot #1CPV 851036 monthsPublished estimate£30k
Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 86 past lots.

A forecast, not a list of bidders.

—No model forecast yet22% chance of a single bid
Past bids on 86 similar lots
1 bid22%
19 of 86 similar past lots received 1 bid (22%).
2–331%
27 of 86 similar past lots received 2–3 (31%).
4–624%
21 of 86 similar past lots received 4–6 (24%).
7+22%
19 of 86 similar past lots received 7+ (22%).
Comparable past lots usually drew 3 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—No model forecast yet
No comparable awards on record for this lot’s category yet. The published estimate is £30k, and the forecast stays empty until the market has a record to read.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

No earlier contract of this buyer matches this lot on the published record.

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Below threshold
Regulatory regime
Light touch regime
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
25 Sept 2026, 17:20 BST
Last source update
25 Sept 2026, 17:20 BST
Authority reference
PQNV 025
FTS notice number
2026/S 000-091189
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
Health services
Delivery area
West Midlands (UKG22)
Official registry OCID
ocds-h6vhtk-077af9 Find a Tender

How it was run

Official notice
Submission deadline
—

Timeline

25 Sept 2026 → 20 Jul 2027 · 3 dates
  1. Planning notice published33 days ago
    25 Sept 2026, 17:20 BST
  2. Market engagement16 days ago
    12 Oct 2026, 23:59 BST

    Organisations interested in participating in this pre-market engagement exercise are asked to respond to the questions below by 4pm on Monday 12th October 2026 by emailing Josh.Tildesley@shropshire.gov.uk

    Please use the following title for your email: PME: Digital Mental Health Prevention and Emotional Wellbeing Support Offer

    Following receipt of responses, providers will be invited to attend a short follow up Microsoft Teams meeting week commencing 2nd November 2026, if needed. Please note, this date may change.

    Appointments will last approximately 45 minutes. If required, providers will be contacted by Josh.Tildesley@shropshire.gov.uk to arrange a meeting with the lead Public Health Consultant and system partners. Once confirmed, participants will receive a Microsoft Teams meeting invitation and joining instructions.

    Personal details will be stored securely, treated confidentially and used only for the purpose of communicating about this engagement opportunity.

    Questions

    Your delivery model and preventative role: Briefly describe your digital offer, the population it is intended for and how it supports mental health prevention, early help and self-management before specialist or clinical intervention is required. What is distinctive about your approach compared with conventional digital self-help or peer support models?

    Accessibility, reach and engagement: How do residents' access and engage with the service and what level of annual reach and active use could reasonably be expected for a Shropshire Local Authority area offer? Please describe any registration or license limits, how demand above capacity would be managed and what support you provide to promote uptake and continued engagement.

    Inclusion and Shropshire fit: How would your service provide accessible, inclusive and equitable service for Shropshire residents including for rural communities, people experiencing digital exclusion or low digital confidence and those with additional accessibility, disability, language or cultural needs? How could the offer be tailored to local needs, pathways (including local information and signposting) along with identifying priority populations.

    Digital innovation and user experience: What digital tools, features or service design approaches would you use to promote early help, improve user experience, encourage engagement and provide added value beyond traditional support models?

    Evidence and Outcomes: What evidence supports the effectiveness of your approach for prevention and early help outcomes? Please state if this is independent evidence or internal provider generated evaluation and describe the outcomes routinely measured, including any evidence relating to wellbeing changes, self-management, prevention of escalation or use of other services.

    Reporting and intelligence: What routine commissioner information, insights and data can be provided to support service monitoring, learning, assurance and reporting to relevant boards or governance groups? For example, on access, utilisation, demographics/inequalities, outcomes and user experience?

    Affordability, added value and sustainability: For the purposes of this market engagement only, please describe what could be provided within an indicative annual affordability envelope of approximately £30,000 excluding VAT. This does not represent an approved budget or commitment to commission.

    Safeguarding, risk and clinical governance: Please describe safeguarding, risk management, escalation and clinical governance arrangements would you put in place to ensure residents receive safe, appropriate and timely support, including where needs escalate beyond the intended scope of the service?

    This pre-market engagement exercise does not constitute the commencement of a formal procurement process, and the Council is not committed to undertaking a procurement following this engagement.

    For the avoidance of doubt, information provided in response to this engagement will not be used by the Council to assess providers in any subsequent procurement process.

    The purpose of this exercise is to enable potential providers to share views, evidence and insight to inform the Council’s consideration of future service design and commissioning options.

    Any information provided by the Council during this process is for the purposes of pre-market engagement only. No representation, warranty or undertaking is given by the Council as to the accuracy or completeness of the information provided, and the Council accepts no liability in relation to it.

  3. Today
    29 Oct 2026
  4. Contract startsin 263 days
    20 Jul 2027, 00:00 BST

Notice history

1 event · 1 release on Find a Tender
  1. Preliminary market engagement notice published
    25 Sept 2026, 17:20 BST
    UK2

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Shropshire Council

Contracting authorityPublic authority - sub-central government GB-PPON: PCLL-9577-QDZW Guildhall, Frankwell Quay, Shrewsbury, West Midlands, SY3 8HQContact name, email, phone

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure